PART 2 Managing Customer Demand
9. Computer Success (part 2)
a. The three-month weighted moving average forecast and forecast error calculations are
shown in the table below.
Three-Month Weighted Moving Average
Forecast
3,000(1/8)+3,400(3/8)+3,700(4/8)=3,500.00
3,400(1/8)+3,700(3/8)+4,100(4/8)=3,862.50
3,700(1/8)+4,100(3/8)+4,700(4/8)=4,350.00
4,100(1/8)+4,700(3/8)+5,700(4/8)=5,125.00
4,700(1/8)+5,700(3/8)+6,300(4/8)=5,875.00
5,700(1/8)+6,300(3/8)+7,200(4/8)=6,675.00
6,300(1/8)+7,200(3/8)+6,400(4/8)=6,687.50
7,200(1/8)+6,400(3/8)+4,600(4/8)=5,600.00
6,400(1/8)+4,600(3/8)+4,200(4/8)=4,625.00
Mean Absolute Deviation (Error)
Mean Absolute Percent Error
b. The exponential smoothing forecast (α=0.6) and forecast error calculations are shown in
the table below.
Exponentially Smoothed Forecast (α=0.60)
.6(3,000)+.4(3,200.00)=3,080.00
.6(3,400)+.4(3,080.00)=3,272.00
.6(3,700)+.4(3,272.00)=3,528.80
.6(4,100)+.4(3,528.80)=3,871.52
.6(4,700)+.4(3,871.52)=4,368.61
.6(5,700)+.4(4,368.61)=5,167.44
.6(6,300)+.4(5,167.44)=5,846.98
.6(7,200)+.4(5,846.98)=6,658.79
.6(6,400)+.4(6,658.79)=6,503.52
.6(4,600)+.4(6,503.52)=5,361.41
.6(4,200)+.4(5,361.41)=4,664.56
Mean Absolute Deviation (Error)
Mean Absolute Percent Error