The facts also suggest that the customers do not use the bank services uniformly. For
example, Lindell and Welker have a lot of transactions with the teller and also inquire about their
3. Possible changes USB could make are:
a. Offer higher interest rates on high-balance accounts to increase USB’s
competitiveness in attracting and retaining these accounts.
b. Introduce charges for individual services. The ABC study reports the cost of each
service. USB has to decide if it wants to price each service at cost, below cost, or
above cost. If it prices above cost, it may use advertising and other means to
encourage additional use of those services by customers. Of course, in determining its
pricing strategy, USB would need to consider how other competing banks are pricing
their products and services.
5-31 Job costing with single direct-cost category, single indirect-cost pool, law firm.
Wharton Associates is a recently formed law partnership. Denise Peyton, the managing partner
of Wharton Associates, has just finished a tense phone call with Gus Steger, president of Steger
Enterprises. Gus strongly complained about the price Wharton charged for some legal work done
for his company.
Peyton also received a phone call from its only other client, Bluestone, Inc., which was very
pleased with both the quality of the work and the price charged on its most recent job.
Wharton Associates operates at capacity and uses a cost-based approach to pricing (billing)
each job. Currently it uses a simple costing system with a single direct-cost category
(professional labor-hours) and a single indirect-cost pool (general support). Indirect costs are
allocated to cases on the basis of professional labor-hours per case. The job files show the
following:
Professional labor costs at Bradley Associates are $160 an hour. Indirect costs are allocated to
cases at $100 an hour. Total indirect costs in the most recent period were $500,000.
Required
1. Why is it important for Bradley Associates to understand the costs associated with individual
jobs?
2. Compute the costs of the Steger Enterprises and Bluestone Inc. jobs using Bradley’s simple
costing system.
SOLUTION
5-4