3-49 Sales mix, three products. The Ronowski Company has three product lines of belts—A,
B, and C— with contribution margins of $3, $2, and $1, respectively. The president foresees
sales of 200,000 units in the coming period, consisting of 20,000 units of A, 100,000 units of B,
and 80,000 units of C. The company’s fixed costs for the period are $255,000.
Required:
1. What is the company’s breakeven point in units, assuming that the given sales mix is
maintained?
2. If the sales mix is maintained, what is the total contribution margin when 200,000 units are
sold? What is the operating income?
3. What would operating income be if 20,000 units of A, 80,000 units of B, and 100,000 units
of C were sold? What is the new breakeven point in units if these relationships persist in the
next period?
SOLUTION
(15–25 min.) Sales mix, three products.
1. Sales of A, B, and C are in ratio 20,000 : 100,000 : 80,000. So for every 1 unit of A, 5
(100,000 ÷ 20,000) units of B are sold, and 4 (80,000 ÷ 20,000) units of C are sold.
Breakeven point in units is:
Total number of units to breakeven 150,000 units
Alternatively,
Contribution margin – Fixed costs = Zero operating income