Taylor Inc. Victor Inc.
The allocations are very sensitive to the method used. With the incremental cost-allocation
method, Taylor Inc. and Victor Inc. would probably have disputes over who is the primary party
because the primary party gets allocated all of the primary party’s costs. The stand-alone method
is simple and fair because it allocates the common cost of the dyeing machine in proportion to
the individual costs of leasing the machine. The Shapley values are also fair. They result in
allocations that are similar to those of the stand-alone method. Either of the methods can be
chosen. Given its simplicity, the stand-alone method is likely more acceptable.
Try It 15-4 Solution
1a. Under the stand-alone revenue-allocation method based on selling price, Him will be
allocated 33.33% of all revenues, or $20 of the bundled selling price, and Her will be
allocated 66.67% of all revenues, or $40 of the bundled selling price, as shown below.
Stand-alone method, based on
selling prices Him Her Total
1b. Under the incremental revenue-allocation method, with Him ranked as the primary
product, Him will be allocated $25 (its own stand-alone selling price), and Her will be
allocated $35 of the $60 selling price, as shown below.
Incremental Method
(Him rank 1)
Hi
m Her
1c. Under the incremental revenue-allocation method, with Her ranked as the primary product,
Her will be allocated $50 (its own stand-alone selling price) and Him will be allocated $10 of
the $60 selling price, as shown below.
Incremental Method
(Her rank 1) Him Her