a. Cause and effect. It is not possible to trace individual causes (either Internet access or
b. Benefits received. There are various ways of operationalizing the benefits received:
(i) Monthly service charge for their prime interest––Internet access for Evan ($75),
(ii) Actual usage by each person. This would involve keeping a record of usage by
15-24 Allocation of common costs. Gordon Grimes, a self-employed consultant near Atlanta,
received an invitation to visit a prospective client in Seattle. A few days later, he received an
invitation to make a presentation to a prospective client in Denver. He decided to combine his
visits, traveling from Atlanta to Seattle, Seattle to Denver, and Denver to Atlanta.
Grimes received offers for his consulting services from both companies. Upon his return, he
decided to accept the engagement in Denver. He is puzzled over how to allocate his travel costs
between the two clients. He has collected the following data for regular round-trip fares with no
stopovers:
Grimes paid $900 for his three-leg flight (Atlanta–Seattle, Seattle–Denver, Denver–Atlanta). In
addition, he paid $45 each way ($90 total) for limousines from his home to Atlanta Airport and
back when he returned.
Required:
1. How should Grimes allocate the $900 airfare between the clients in Seattle and Denver using
(a) the stand-alone cost-allocation method, (b) the incremental cost-allocation method, and
(c) the Shapley value method?
2. Which method would you recommend Grimes use and why?
3. How should Grimes allocate the $90 limousine charges between the clients in Seattle and
Denver?
SOLUTION
(20 min.) Allocation of common costs.