10-21. Many corporate Web sites provide financial information, including financial
statements, as well as other information about companies’ status and progress.
As an institutional investor, you are thinking of investing in one of the following
firms: Diageo (www.diageo.com), the premium drinks firm; Vivendi
(www.vivendi.com), a French telecom; Grupo Carso (www.gcarso.com.mx), a
major Mexican retailing conglomerate; and SK Telecom (www.sktelecom.com),
the largest wireless communication services provider in South Korea. Look up
each firm’s corporate Web site. Based on the information provided, answer the
following questions:
(LO 10.6; AACSB: Analytical Thinking)
a. How would you rate the transparency of each firm?
■ Based on the information provided at the websites, these firms appear to be pretty
transparent. Student must justify this claim, based on examining the websites.
b. How inclined are you to invest in each firm, based on the information
provided? Justify your answer.
■ Diageo’s website is slightly more transparent than those for the other firms. As
indicated below, very substantial information is provided for this firm. The high
c. In terms of transparency and investor-oriented information, which site is best?
■ Diageo has the most user-friendly website, including a Financial Calculator, Financial
Calendar, Shareprice History from 1995, Financial Results and Financial Reports for
d. Based on the best site, what recommendations would you make to the firm that
owns the weakest site to improve its transparency and attract investors?
■ The site needs to provide more information, and present it in a clearer way. Diageo is
a good example. Potential investors want to be able to access substantial information