Chapter 1: Introduction to Human Resource Management 1-4
Copyright © 2017 Pearson Education, Inc.
2. Human Capital
C. Globalization Trends – refers to companies extending their sales, ownership, and/or
manufacturing to new markets abroad.
D. Economic Trends – Figure 1-2 shows the gross national product (GNP), a
measure of the United States of America’s total output. Figure 1-3 shows
that during this period, home prices leaped as much as 20% per year.
Unemployment remained docile at about 4.7%. Then around 2007-2008,
all these measures fell off the cliff. GNP fell, home prices dropped by 10%
or more, and unemployment nation-wide soon rose to more than 10%.
1. Labor Force Trends – the labor force in America is growing more
slowly than expected. Mostly because with baby boomers aging, the
“labor force participation rate” is declining—in other words, the
percent of the population that wants to work is declining.
2. The Unbalanced Labor Force –although unemployment rate is
dropping, it’s doing so in part because fewer people are looking for
jobs (remember the shrinking labor participation rate). Demands for
workers is unbalanced.
E. Technology Trends – it may be techology that most characterizes the trends
shaping human resources management today. Five main types of digital
technologies are driving this transfer of functionality from HR
professionals to automation.
1. Social Media – employers increasingly use tools such as Twitter,
Facebook, and LinkedIn to recruit new employees.
2. Mobile Applications – used by employers, for instance, to monitor
employee location and to provide digital photos at the facility clock-in
location to identify workers.
3. Gaming – enables employers to inject features such as feedback, fun,
and objectives into training, performance appraisal, and recruiting.
4. Cloud Computing – a more intutive user interface that enables
employers to monitor and report on things like a team’s goal
attainment and to provide real-time evaluative feedback.
5. Data Analytics – uses statistical techniques, algorithms, and problem-
solving to identify relationships among data for the purpose of solving
particular problems; it is also called talent analytics.
III. Today’s New Human Resource Manager
A. A Brief History of Personnel/Human Resource Management – “Personnel
management” is not new. Ancient armies and organized efforts always required
attracting, selecting, training, and motivating workers. But tasks like these were
mostly just part of every manager’s job, something that lasted in most countries until
the late 1800s. By 1900, employers set up the first “hiring offices.” New union laws
in the 1930s added “Helping the employer deal with unions” to personnel’s tasks.
New equal employment laws in the 1960s made employers more reliant on personnel
management to avoid discrimination claims. By the 1970s, globalization made
gaining a competitive edge through engaged employees and therefore, personnel
management important. Today, economic, demographic, and technological trends
including mobile and social media are changing how employers recruit, select, train,