220 CHAPTER 13 AG G RE G AT E PL A N N I N G AND S&OP
CASE STUDY
ANDREW-CARTER, INC.
This case presents some of the basic concepts of aggregate
planning by the transportation method. The case involves solving a
rather complex set of transportation problems. Four different
The costs are:
Configuration
All plants operating
$179,730
$41,000
1 & 2 operating, 3 closed
188,930
33,500
The lowest weekly total cost, operating Plants 1 and 3 with 2
versus unemployment question is an interesting, nonquantitative
aspect of the case and could lead to discussion of the forecasts for
W1 (5,000); W3 (11,000); W4 (1,000); W5 (8,000)
Plant 3 (O.T.)
W1 (4,000)
patterns.
It will take eight tableaux to do the “All Plants” configuration,
with degeneracy appearing in the seventh tableau; the “1 & 2”
configuration takes five tableaux, etc. It is strongly suggested that
POM for Windows, Excel, or other software be used.
LO 13.5: Solve an aggregate plan via the transportation method
AACSB: Analytical thinking
VIDEO CASE STUDY
USING REVENUE MANAGEMENT TO SET
ORLANDO MAGIC TICKET PRICES
This video case study works best if the short video (10½ min.),
revenue (yield) management system used by airlines—
and yet it follows the same basic principal (that is, to
maximize revenue and fill every seat before the
game/flight, as an empty seat has zero value the next
day). The systems airlines use are almost completely
automated, and seats on the same flight (as we discussed
in the Ethical Dilemma in this chapter) may have dozens
of different prices. Airlines change prices constantly,
whereas Anthony Perez and Chris Dorso play a more
sophisticated algorithms on massive computers to set
and reset prices by the minute. The “popularity” of
specific airline routes tends to be constant on a seasonal
AACSB: Application of knowledge
2. Original pricing system yields:
230 seats $68/seat 45 games = $703,800
is equal to $63,710.
3. Frequent price changes can frustrate airline passengers
and may do the same to basketball fans. The approach
may encourage delayed purchases if the perception is
the concept.
AACSB: Reflective thinking
ADDITIONAL CASE STUDIES
(AVAILABLE IN MYOMLAB)
CORNWELL GLASS
Entering the data provided into software, then toggling the pure
strategies and trying them yields the following costs:
Plan 1 (smooth production): $849,077
Plan 2 (meet demand exactly): $104,575
Plan 3 (produce 1,900 as base, then use
1 & 3 operating, 2 closed
2 & 3 operating, 1 closed