In general, people worldwide are unhappy with—and demotivated by—their perception
of inequity, even when their estimates of the ratios are far below the reality. Taking the
German example further, the ideal ratio of CEO pay to unskilled workers as judged by
study participants was around 7:1. To put it all together, then, people think the ratio
should be 7:1, believe it is 18:1, and don’t realize it is actually 151:1. For all the countries
worldwide in the study, the estimated ratios were above the ideal ratios, meaning
participants universally thought CEOs are overpaid.
How does this affect the average worker’s motivation? It appears that the less a person
earns, the less satisfied the person is with the pay gap. Yet virtually everyone in the study
wanted greater equality. The ideal ratio, they indicated, should be between 5:1 and 4:1,
whereas they thought it was between 10:1 and 8:1. They believed skilled employees
should earn more money than unskilled individuals, but that the gap between them should
be smaller.
No one in the United States would likely think the 354:1 ratio is going to dip to the ideal
of 7:1 soon, although some changes in that direction have been suggested. Other
countries have tried to be more progressive. The Social Democratic Party in Switzerland
proposed a ceiling for the ratio of 12:1, but putting a cap into law was considered too
extreme by voters. No countries have yet been able to successfully impose a maximum
ratio.
Therefore, the job of restoring justice perceptions has fallen to CEOs themselves. Many
CEOs, such as Mark Zuckerberg of Facebook and Larry Page of Google, have taken $1
annual salaries, though they still earn substantial compensation by exercising their stock
options. In one extreme recent example, Gravity CEO Dan Price cut his salary by $1
million to $70,000, using the money to give significant raises to the payment processing
firm’s employees. Price said he expects to “see more of this.” In addition, shareholders of
some companies, such as Verizon, are playing a greater role in setting CEO compensation
by reducing awards when the company underperforms.
Sources: J. Ewing, “Swiss Voters Decisively Reject a Measure to Put Limits on Executive Pay,” The New York Times, November 24,
2013, http://www.nytimes.com/2013/11/25/business/swiss-reject-measure-to-curb-executive-pay.html?_r=0; C. Isidore, “Gravity
Payments CEO Takes 90% Pay Cut to Give Workers Huge Raise,” CNN Money, April 15, 2015,
http://money.cnn.com/2015/04/14/news/companies/
ceo-pay-cuts-pay-increases/; S. Kiatpongsan and M. I. Norton, “How Much (More) Should CEOs Make? A Universal Desire for More
Equal Pay,” Perspectives on Psychological Science 9, no. 6 (2014): 587–93; A. Kleinman, “Mark Zuckerberg $1 Salary Puts Him in
Elite Group of $1 CEOs,” The Huffington Post, April 29, 2013, www.huffingtonpost.com; and G. Morgenson, “If Shareholders Say
‘Enough Already,’ the Board May Listen,” The New York Times, April 6, 2013, www.newyorktimes.com.
Questions
7-13. What do you think is the ideal ratio? Why might the ideal vary from country to
country?
Answer: Responses to this question will vary depending on each student’s
opinion. The ideal might vary from country to country based on each country’s