Case Incident 1
On the Costs of Being Nice
This exercise contributes to:
Learning Objectives: Describe personality, the way it is measured, and the factors that shape it; Describe how the
situation affects whether personality predicts behavior
Learning Outcome: Describe the factors that influence the formation of individual attitudes and values
AACSB: Reflective thinking
Agreeable people tend to be kinder and more accommodating in social situations, which you
might think could add to their success in life. However, one downside of agreeableness is
potentially lower earnings. Recent research has shown the answer to this and other puzzles; some
of them may surprise you.
First, and perhaps most obvious, agreeable individuals are less adept at a type of negotiation
called distributive bargaining. As we discuss in Chapter 14, distributive bargaining is less about
creating win-win solutions and more about claiming as large of a share of the pie as possible.
Because salary negotiations are generally distributive, agreeable individuals often negotiate
lower salaries for themselves than they might otherwise get. Perhaps because of this impaired
ability to negotiate distributively, agreeable individuals have lower credit scores.
Second, agreeable individuals may choose to work in industries or occupations that earn lower
salaries, such as the “caring” industries of education or healthcare. Agreeable individuals are also
attracted to jobs both in the public sector and in non-profit organizations.
Third, the earnings of agreeable individuals also may be reduced by their lower drive to emerge
as leaders, and by their tendency to engage in lower degrees of proactive task behaviors, such as
coming up with ways to increase organizational effectiveness.
While being agreeable certainly doesn’t appear to help one’s pay, it does provide other benefits.
Agreeable individuals are better liked at work, are more likely to help others at work, and
generally are happier at work and in life.
Nice guys—and gals—may finish last in terms of earnings, but wages themselves do not define a
happy life, and on that front, agreeable individuals have the advantage.
Sources: T. A. Judge, B. A. Livingston, and C. Hurst, “Do Nice Guys—and Gals—Really Finish Last? The Joint Effects of Sex and
Agreeableness on Income,” Journal of Personality and Social Psychology 102 (2012), pp. 390–-407; J. B. Bernerth, S. G. Taylor, H. J. Walker,
and D. S. Whitman, “An Empirical Investigation of Dispositional Antecedents and Performance-Related Outcomes of Credit Scores,” Journal of
Applied Psychology 97 (2012), pp. 469–-478; J. Carpenter, D. Doverspike, and R. F. Miguel, “Public Service Motivation as a Predictor of
Attraction to the Public Sector,” Journal of Vocational Behavior 80 (2012), pp. 509–-523; and A. Neal, G. Yeo, A. Koy, and T. Xiao, “Predicting
the Form and Direction of Work Role Performance from the Big 5 Model of Personality Traits,” Journal of Organizational Behavior 33 (2012),
pp. 175–-192.