1. L’Oréal found that successful sales teams required much more than being staffed with
high-ability salespeople: management had to focus much of its efforts on team
building.
2. Developing an effective team doesn’t happen overnight—it takes time.
B. Rewarding: Providing Incentives to Be a Good Team Player
1. An organization’s reward system must be reworked to encourage cooperative efforts
rather than competitive ones.
2. Hallmark Cards, Inc., added to its basic individual-incentive system an annual bonus
based on achievement of team goals.
3. Apparently, the low trust typical of the competitive group will not be readily replaced
by high trust with a quick change in reward systems.
4. Promotions, pay raises, and other forms of recognition should be given to individuals
who work effectively as team members by training new colleagues, sharing
information, helping resolve team conflicts, and mastering needed new skills.
5. This doesn’t mean individual contributions should be ignored; rather, they should be
balanced with selfless contributions to the team.
6. Finally, don’t forget the intrinsic rewards, such as camaraderie, that employees can
receive from teamwork. It’s exciting and satisfying to be part of a successful team.
7. The opportunity for personal development of self and teammates can be a very
satisfying and rewarding experience.
II. Beware! Teams Are Not Always the Answer
A. Teamwork takes more time and often more resources than individual work.
B. Teams have increased communication demands, conflicts to manage, and meetings to
run.
C. The benefits of using teams have to exceed the costs, and that’s not always the case.
D. Before you rush to implement teams, carefully assess whether the work requires or will
benefit from a collective effort.
E. How do you know whether the work of your group would be better done in teams?
1. You can apply three tests to see whether a team fits your situation.
a. First, can the work be done better by more than one person?
b. Second, does the work create a common purpose or set of goals for the people in
the group that is more than the aggregate of individual goals?
c. The final test is to determine whether the members of the group are