11-6
1Direct materials cost per unit + Direct manufacturing labor cost per unit + Variable manufacturing overhead cost per
unit + Variable selling expense per unit = $13 + $5 + $2 + $3 = $23
Based strictly on financial considerations, Slugger should reject Bench’s special order because it
results in a $100,000 reduction in operating income.
2b. Slugger will be indifferent between the special order and continuing to sell to regular
customers if the special order price is $33. At this price, Slugger recoups the variable
manufacturing costs of $200,000 and the contribution margin given up from regular customers of
$130,000 ([$200,000 + $130,000] ÷ 10,000 units = $33). That is, at the special order price of
$33, Slugger recoups the variable cost per unit of $20 and the contribution margin per unit given
up from regular customers of $13 per unit.
An alternative approach is to recognize that Slugger needs to earn $100,000 more than
the revenues of $230,000 in requirement 2a, so that the decrease in operating income of
$100,000 becomes $0. Slugger will be indifferent between the special order and continuing to
sell to regular customers if revenues from the special order = $230,000 + $100,000 = $330,000
or $33 per bat ($330,000 10,000 bats)
Looked at a different way, Slugger needs to earn the full price of $36 less the $3 saved on
variable selling costs.
2c. Slugger may be willing to accept a loss on this special order if the possibility of future
long-term sales seem likely at a higher price. Moreover, Slugger should also consider the
negative long-term effect on customer relationships of not selling to existing customers. Slugger
cannot afford to sell bats to customers at the special order price for the long term because the $23
price is less than the full manufacturing cost of the product of $26. This means that in the long
term, the contribution margin earned will not cover the fixed costs and result in a loss. Slugger
will then be better off shutting down.
11-30 (15-20 min.) Short-run pricing, capacity constraints.
Ohio Acres Dairy, maker of specialty cheeses, produces a soft cheese from the milk of Holstein
cows raised on a special corn-based diet. One kilogram of soft cheese, which has a contribution
margin of $8, requires 4 liters of milk. A well-known gourmet restaurant has asked Ohio Acres to
produce 2,000 kilograms of a hard cheese from the same milk of Holstein cows. Knowing that the
dairy has sufficient unused capacity, Elise Princiotti, owner of Ohio Acres, calculates the costs of
making one kilogram of the desired hard cheese: