Environmental Quality—plus an additional 6 points for Innova-
tion in Design and an additional 4 points for Regional Priority.
Buildings can qualify for four levels of certification:
3. The Orlando Magic’s Amway Center went green for many of
the same reasons other major projects do: (1) to be a good com-
munity member/partner; (2) for energy efficiency; (3) to provide a
showcase building to help revitalize the downtown; (4) for less
construction waste; (5) to encourage patrons/workers to drive
1. Although cost is typically the number-one long-term motiva-
tor to reduce resources, Frito-Lay’s investment in solar power is
not yet a cost saver. Being on the cutting edge of being “green”
may help with advertising and public relations, but a positive
2. Techniques the firm is using to become a green manufactur-
er include using solar power to generate electricity, recycling
water, selling by-products such as starch as animal feed, setting
specific goals, using biodegradable packaging, motivating both
3. The Walmart case that we provide on our Web site for this
chapter provides an excellent parallel with actions by a manufac-
turer (Frito-Lay) and a retailer (Walmart).
1. How is Walmart doing in terms of social and environmental
sustainability?
Walmart views “environmental sustainability as one of the most
important opportunities for both the future of our business, and
the future of our world.” Everyday low prices is the vision that
low costs. Its environmental vision is equally clear: “to be sup-
plied 100 percent by renewable energy; to create zero waste; and
to sell products that sustain our natural resources and the envi-
ronment.” Its specific goals in the three areas are as follows:
packaging that uses reusable materials.
◼ Sustainable resources and the environment: Walmart’s
goal is 20% of the supply base aligned in 3 years as well
as the design and support of a Green Company program
in China.
tions and procurement.
Walmart has launched various experiments and innovations,
including the following:
water-source heating, cooling, and refrigeration system is
completely integrated. The company included ordinary
innovations such as low-flow bathroom faucets and LED
lights and also adopted an advanced daylight harvesting
system and used white roofs.
along with other sustainable techniques, made it 25%
more energy efficient than the 2005 baseline and reduced
use of refrigerant 90%.
◼ Walmart is purchasing solar power equipment at a rate
Interstate 35 (from Mexico to Canada) that have joined
forces to reduce pollution.
◼ “Sandwich baling” refers to placing loose plastic between
layers of cardboard for recycling. This reduces waste nor-
mally sent to landfills and generates income for Walmart.
◼ Walmart works to reduce packaging. For example, its