Chapter 04 – The Analysis and Design of Work
company’s emphasis on inclusiveness and flexibility?
The nature of the work done at BrausAbility (creating products for people living with
3. Imagine that you work with the HR director at BraunAbility, and she has asked you to
suggest some ways to reinforce employees’ sense that their jobs have an important
positive impact on others. What would you suggest?
Answers should involve the opportunity for workers to see first-hand the impact their work
Additional Activities
1.4 In-Class Activity 1
Many students are or have been employed. Ask students to choose a company for which they
have worked and analyze the corporate culture at that company. Answers may include some of
the following:
Did a sense of teamwork and cooperation prevail?
Was employee morale high?
Who was primarily responsible for the attitudes that dominated in the workplace?
Was the company successful?
Was the company a good one to work for? Why? Why not?
What could have been done differently to improve the culture?
1.5 In-Class Activity 2
Invite students to discuss their experiences traveling by air. Have any of them flown
Southwest Airlines? If yes, does the airline measure up to everything that is being said about
it?
Do they have a favorite airline? Why?
What, in their opinion, are the most important reasons for choosing an airline?
HRM Failures
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4-5
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