A. Equity theory describes a process in which people evaluate the fairness of their
pay by comparing their pay to that of other people.
1. A person will compare his or her ratio of perceived outcomes (e.g., pay,
benefits, etc.) to perceived inputs (e.g., education, effort, experience) to
the ratio of a comparison other.
2. If the person’s ratio is higher, research suggests that rationalization will
occur to account for the perceived overpayment. If the comparison other’s
ratio is higher, the person may attempt to restore equity by reducing one’s
inputs (e.g., working less), increasing one’s outcomes (e.g., asking for a
raise, theft), or leaving the company.
3. Two types of employee social comparisons of pay are especially relevant
in making pay-level and job structure decisions. (See Table 11.2)
a. External equity pay comparisons focus on what other organizations
pay for roughly the same job. These comparisons influence
decisions to join and remain in the organization. A market-pay
survey is used by organizations to examine the level of other
organizations’ pay.
b. Internal equity pay comparisons focus on what employees within
the same organization, but in different jobs, are paid. In addition,
employees make internal equity pay comparisons with others
performing the same job.
III. Developing Pay Levels
A. An organization faces two important competitive market pressures in deciding
what to pay its employees:
1. Product-market competition – the challenge to sell goods and services at a
quantity and price that will bring a return on investment. An organization
that has higher labor costs than its competitors will have to charge higher
prices for products of similar quality. This will likely lead to a loss of sales
to the competition. Product-market competition places an upper bound on
labor costs and compensation, although productivity differences are also
important. Labor costs are the average cost per employee (direct pay and
indirect compensation, such as benefits) and staffing level (number of
employees). Financially troubled organizations tend to focus cuts on one
or both of these.
Competing Through Globalization:
How Much to Produce in China: Labor Costs, Productivity, and Managing Risks