| Appendix B – Chapter Exercises
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small group discussion, videos, role plays, simulations). Be sure that students have not relied solely on
the lecture method, yet it can be used for part of the training.
Given that the training focuses on filling customer’s orders, answering questions, and reducing
customer complaints, it seems that some combination of lecture, small group discussion, and role–
plays or behavior modeling should be used. Lecture can be used periodically to describe the products
of the firm so that employees are more knowledgeable about the products. Role-plays or behavior
modeling (using videos of correct performance) can be used to teach trainees how to answer
customers’ questions and respond to complaints (two different modules of training).
With regard to length, this can vary as well. Student plans should be evaluated in terms of realism and
rationale. For example, if students choose to use role-plays, videos, and small group discussions in
their training plan, and yet they state that the training can be conducted in an hour, this is not very
realistic. In general, when the more experiential techniques are chosen, more time may be needed in
order to allow trainees time to engage in the exercise. For this case, if lecture, role-plays, and small
group discussions are used to teach several difference modules (filling orders, handling questions,
handling complaints), then about 1-2 days of training may be appropriate.
3. Offer a plan for evaluating the training program. Describe the criteria that will be used and
the design you will employ.
Students should address the use of criteria such as: reactions, learning, behavior, and results as noted
in the chapter. (See Chapter 8 and Kirkpatrick, 1996 for more details and examples that can be
illustrated to the class on the four types of criteria). Specific criteria that can be used to address the
learning objectives include:
Percentage of cases in which customer orders are filled correctly