EXERCISE 4-19A
a.
Common Size Income Statements
b. Jackson Company:
Return on assets: $50,000 ÷ $1,200,000 = 4.2%
Return on equity: $50,000 ÷ $ 360,000 = 13.9%
Fargo Company:
Return on assets: $100,000 ÷ $1,200,000 = 8.3%
Return on equity: $100,000 ÷ $ 360,000 = 27.8%
c. Fargo Co., because it has the higher return-on-equity percentage.
d. Fargo Co. appears to be the high-end retailer because it has the higher
gross margin percentage. Jackson Co. appears to be the discounter
because it has the lower gross margin percentage.