EXERCISE 4-19B
a.
Common Size Income Statements
b. Billings Company:
Return on assets: $240,000 ÷ $3,750,000 = 6.4%
Return on equity: $240,000 ÷ $1,000,000 = 24.0%
Phoenix Company:
Return on assets: $ 120 ÷ $ 3,750 = 3.2%
Return on equity: $ 120 ÷ $ 1,200 = 10.0%
c. Billings Co., because it has the higher return–on-equity percentage.
d. Billings Co. appears to be the high-end retailer because it has the higher
gross margin percentage. Phoenix Co. appears to be the discounter
because it has the lower gross margin percentage.