Problem C-3A (25 minutes)
1. When companies experience strong price pressure on their high-
volume, commodity-type products, they should be concerned. Many
managers will blame competitive price cutting on attempts by
2. The company may be charging less for its low-volume, custom-order
products than the competitors because the company is using a volume–
based costing system, which understates the true cost of producing
low-volume products. It could be that competitors know that custom–
products.
3. While prices are really set in the marketplace based on customer
demand and supply of the product, companies still look at costs to
determine the price they would like to get if they could affect market
4. Custom-order furniture requires handling special fabrics, buying in
smaller quantities (which may be more expensive than buying “in bulk”),
5. In addition to obtaining a more accurate picture of the costs of making
various products, activity based costing also gives information about
the cost of the activities that are performed. Managers may be surprised