Chapter 9 – Short-Term Profit Planning: Cost-Volume-Profit (CVP) Analysis
9-71
The above calculation shows that at the current level of 380,000 units, the
firm would prefer the low-fixed-cost strategy (i.e., the proposed plan)
9-49 (continued-1)
3. a) SolarFlex’s strategy is best described as differentiation, since the firm has
succeeded by innovation in product design. Further, the firm operates in
an industry in which innovation and product design are critical to success.
An important element of the firm’s strategy is also the fact that the
technology, as for many firms in the industry, is not proven. That is, there
with the possibility that the technology might fail.
b) The calculations in part 2 above support a decision to go to the new plan;
at the current level of 380,000 units, costs are lower for the new plan, and
will continue to be lower for the new plan as long as volume stays below
409,231 units.
Strategically, the new plan is preferred since it is an appropriate
failure of the innovation and then drop-off in sales. The reduction in fixed
costs also helps the firm to manage cash flows. Thus, the new plan is
more consistent with the firm’s strategy of developing an innovative
product and also dealing with the risk of potential loss because of a
possible failure of the technology in the market place. Also, one could
look at the proposal as consistent with the firm’s core strength, which
appears to be product innovation. There is no evidence that the firm is