Chapter 8 – Cost Estimation
8-46 Regression Analysis (20 min)
1.
The total projected attendance is 20,422, as determined below.
Independent Variables Results Example Totals
Regression intercept 1,224 1,224
Attendance at prior concert
Coefficient 3445 1 3,445
t-value 4.11
Spending on advertising
Coefficient 0.113 35,000 3,955
t-value 1.88
Performer’s CD sales
Coefficient 0.00044 10,000,000 4,400
t-value 1.22
Television appearances
Coefficient 898 0
t-value 2.4
Other Public performances
Coefficient 1,233 6 7,398
t-value 3.7
R-squared 0.88
Standard error of the estimate 2,447
Total Projected Attendance 20,422
2. The overall reliability of the regression, as measured by R-squared is
very good, at 88% and the standard error of the estimate, at 2,447 is
reasonably small, considering the level of predicted attendance, 20,422.
On the other hand, two of the five independent variables have
(near a holiday weekend, early or late in the season, the prior appearance
was on a rainy day, etc), and other variables related to the performer’s
popularity, such recent appearances in the print media, release of a new