Chapter 7 – Cost Allocation: Departments, Joint Products, and By-Products
7-1
Chapter 7
Cost Allocation: Departments, Joint Products, and By-Products
Teaching Notes for Cases
7-1. Revenue Allocation; Utility Industry; Strategy
This case concerns the process used in the state of Texas to subsidize companies in the heavily
regulated telecommunications industry so that the historical goal of providing universal telephone service
at reasonable rates may be achieved in the state. The subsidization of local service, particularly in high
cost rural areas, by long distance and other more profitable services, is a cornerstone of telephone
regulation. Prior to its 1984 breakup, AT&T made enough profit from the long distance market it
dominated to subsidize local service throughout the country. Since divestiture of the seven regional
telephone companies, local exchange carriers (LECs) in Texas have been subsidized by not only
interexchange carriers (IXCs) such as AT&T, MCI, and Sprint but also by the state’s largest LEC,
Southwestern Bell Telephone Company (SWBT).
The Texas Public Utilities Commission (PUC) sets telephone rates for individual LECs based on
projections of revenues needed by them to earn target rates of return. These rates are functions of
investment community requirements. In addition to settlement payments from SWBT, LECs receive
access payments from other carriers for use of their facilities in the completion of calls. They also earn
revenues from intraLATA roll calls and local telephone service.
When a telephone company predicts its revenues will be insufficient to achieve its allowable rate
of return, it may petition the PUC for a rate increase. The commission then must decide how much
additional revenue, if any, to allow the company, and from what category(s) of service. If, for example,
the PUC decides to allow an LEC to bill its customers an additional $100,000 for local telephone service,
it will adjust the company’s rate structure to provide the increase. Due to the size of SWBT (it has
approximately 80% of the telephones in Texas), its intraLATA toll rates are assigned to all local exchange
carriers in the state; consequently, a toll rate increase granted to SWBT improves the earnings and rates of
return of all 59 companies.
The PUC monitors the earnings of LECs. It may take action against those whose rates of return
exceed their allowable rates. Thus, if a company is successful in efforts to substantially reduce operating
costs it may find itself in the odd position of being called before the PUC to justify the “excess” earnings
that result.
The case questions relate to the perceived need of Southwestern Bell managers to either change
the process by which the company subsidizes the other Texas LECs or replace it with procedures which
would result in a more equitable distribution of revenues. Instead of trying to provide the correct answer
to each question, students should focus on the relative merits of alternative courses of action. Also, they
should recognize that what has been labeled “the accountant’s creed” ⎯a more complex solution is a
better solution⎯is not necessarily true in this situation. The FCC’s process is very complex; students may
recommend simpler procedures which they believe would be preferable.