Chapter 4 – Job Costing
4-3
Case 4-2 East River Manufacturing (A) (Problems of a Traditional Job Costing System)
This case has the learning objectives of:
(1) Describe the major economic and competitive trends affecting the power-generation industry and
its suppliers throughout the eighties.
(2) Understand some of the strategic issues associated which an investment in computer- integrated
manufacturing offers.
(3) Study some of the unique characteristics of accounting systems in a contract environment.
(4) Examine the implications, which an investment in advanced manufacturing technology has for
accounting system design.
Source: 1997 IMA Cases from Management Accounting Practice, Volumes 10 and 11, Case 8.
Suggested Solutions And Important Points
1. Briefly summarize and contrast the competitive environment in the pre-1980 era with that of the late
eighties and early nineties.
The pre- I 980’s competitive environment for steam generation equipment manufacturers was
typical for U.S. industry in general during the post-World War 11 era. A combination of factors
including lack of competition, pent-up demand, rising standards of living, and a population explosion
fed by the baby boom from 1946-1964 drove business demand to unprecedented levels for twenty-five
years after the war. The prime beneficiaries of this boom were the utility and PSI and its OEM
competitors met industrial process firms whose power generation needs. However, for a variety of
reasons -some economic, some technological, some regulatory, and some demographic – the long
expansionary period after WW Il came to an abrupt end by the late seventies.
The competitive structure and the economics of the power business were changing rapidly. Utilities
and process intensive industries experienced dramatic cost increases. OEM orders dried up and the
once-predictable growth in demand for power-generation equipment vanished almost overnight. What
evolved was a highly competitive market fueled by new players, including mature foreign suppliers
like Mitsubishi. Beginning in the early eighties, the industry was to undergo a dramatic shift away from
OEM toward the replacement-parts business. But with overall demand down, the industry was
suffering from severe overcapacity. It was inevitable that a shakeout would occur, during which there
would be severe dislocations within the industry. The economies of scale enjoyed by the OEM
manufacturers dissipated as the market shifted to the low-volume, made-to-order replacement-parts
business. As explained in the case, the key factors of success for the replacement market were, for the
most part, quite different from those for the OEM market.
2. What are the problems that plant management has to resolve?
Plant management, together with marketing, product engineering, and process engineering, needs to
develop strategies to:
• Reduce cost
• Increase flexibility to produce small orders