Problem 11-29 (continued)
d. A pessimistic, risk-averse management would most likely choose to add color gel
e. If management is optimistic and risk-aggressive, then bath oil would be the favored
ATC 11-1 Business Applications
a. Costco, Inc. experienced a 14.1% (i.e., [$88,915− $77,946] $77,946) increase in reve-
nue. This increase in revenue produced a 17.4% (i.e., [$2,439 − $2,077] $2,077)
change in operating income, suggesting that the company has virtually no operating
b. Many rational explanations are possible. However, the student’s answer should in
some fashion make note of the fact that Merck must have a higher portion of fixed
c. In the case of declining revenues, Merck can be expected to have the greatest decline in