Chapter 14 – Cost of Capital
Video Note: “Economic Value Added (EVA)” can be used to reinforce the concepts.
1. Divisional and Project Costs of Capital
A. The SML and the WACC
The WACC is the appropriate discount rate only if the proposed
investment is of similar risk as the firm’s existing assets.
Lecture Tip: Ask the class to consider a situation in which a
company maintains a large portfolio of marketable securities. Now
ask them to consider the impact this large security balance would
have on a company’s current and quick ratios and how this might
impact the company’s ability to meet short-term obligations. The
students should easily remember that a larger liquidity ratio
implies less risk (and less potential profit). Although the revenue
realized from the marketable securities would be less than the
interest expense on the company’s comparable debt issues, these
holdings would result in lowering the firm’s beta and WACC. This
example allows students to recognize that the expected return and
beta of an investment in marketable securities would be below the
company’s WACC, and justification for such investments must be
considered relative to a benchmark other than the company’s
overall WACC.
B. Divisional Cost of Capital
When a firm has different operating divisions with different risks,
its WACC is an average of the divisional required returns. In such
cases, the cost of capital for projects of average risk in each
division needs to be established.
If you do use the firm’s WACC across divisions, then riskier
divisions will receive the bulk of the funding and less risky
divisions will have to forgo what would be good projects if the
appropriate discount rate were used. This will lead to an increase in
risk for the overall firm.
Lecture Tip: It may help students to distinguish between the
average cost of capital to the firm and the required return on a
given investment if the idea is turned around from the firm’s point
of view to the investor’s point of view. Consider an investor who is
holding a portfolio of T-bills, corporate bonds and common stocks.
Suppose there is an equal amount invested in each. The T-bills
have paid 5% on average, the corporate bonds 10%, and the
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