Chapter 13 – Return, Risk, and the Security Market Line
closing price of $45.20 on November 16 to a closing price of
$52.99 (a 17.2% increase) and K-Mart’s stock price jumped from
$101.22 on November 16 to a closing price of $109.00 on
November 17 (a 7.69% increase). Both stocks traded even higher
during the day. Why the jump in price? Unexpected news, of
course. (2) On November 18, 2004, Williams-Sonoma cut its sales
and earnings estimates for the fourth quarter of 2004 and its share
price dropped by 6%. There are plenty of other examples where
unexpected news causes a change in price and expected returns.
4. Risk: Systematic and Unsystematic
A. Systematic and Unsystematic Risk
Risk consists of surprises. There are two kinds of surprises:
Systematic risk is a surprise that affects a large number of assets,
although at varying degrees. It is sometimes called market risk.
Unsystematic risk is a surprise that affects a small number of assets
(or one). It is sometimes called unique or asset-specific risk.
Example: Changes in GDP, interest rates, and inflation are
examples of systematic risk. Strikes, accidents, and takeovers are
examples of unsystematic risk.
Lecture Tip: You can expand the discussion of the difference
between systematic and unsystematic risk by using the example of
a strike by employees. Students will generally agree that this is
unique or unsystematic risk for one company. However, what if the
UAW stages the strike against the entire auto industry. Will this
action impact other industries or the entire economy? If the
answer to this question is yes, then this becomes a systematic risk
factor. The important point is that it is not the event that
determines whether it is systematic or unsystematic risk; it is the
impact of the event.
B. Systematic and Unsystematic Components of Return
Total return = expected return + unexpected return
Total return = expected return + systematic portion + unsystematic
portion
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