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Challenge Question: Ethical Decision Making
Assume you are a member of an Institutional Review Board (IRB). Besides yourself, the committee
includes a clinical psychologist, a social psychologist, a social worker, a philosopher, a Protestant
minister, a history professor, and a respected business executive in the community. The following is a
summary of a research proposal that has been submitted to the IRB for review. You are asked to
consider what questions you might want to ask the investigator and whether you would approve carrying
out the study at your institution in its present form, whether modification should be made before approval,
or whether the proposal should not be approved. (An actual research proposal submitted to an IRB would
include more details than we present here.)
Rationale Psychological conformity occurs when people accept the opinions or judgments of others in
the absence of significant reasons to do so or in the face of evidence to the contrary. Previous research
has investigated the conditions under which conformity is likely to occur and has shown, for example, that
conformity increases when people anticipate unpleasant events (e.g., shock) and when the pressure to
conform comes from individuals with whom the individuals identify. The proposed research examines
psychological conformity in the context of discussions about alcohol consumption among underage
students. The goal of the research is to identify factors that contribute to students’ willingness to attend
social events where alcohol is served to minors and to allow obviously intoxicated persons to drive an
automobile. This research seeks to investigate conformity in a natural setting and in circumstances where
unpleasant events (e.g., legal penalties, school suspension, injury, or even death) can be avoided by not
conforming to peer pressure.
Method The research will involve 36 students (ages 18-19) who volunteer to participate in a research
project investigating “beliefs and attitudes of today’s students.” Participants will be assigned to four–
person discussion groups. Each person in the group will be given the same 20 questions to answer;
however, they will be asked to discuss each question with members of the group before writing down their
answers. Four of the 20 questions deal with alcohol consumption by people under age 21 and with
possible actions that might be taken to reduce teenage drinking and driving. One member of the group
will be appointed discussion leader by the principal investigator. Unknown to the participants, they will be
assigned randomly to three different groups. In each group, there will be 0, 1, or 2 students who are
actually working for the principal investigator. Each of these “confederates” has received prior instructions
from the investigator regarding what to say during the group discussion of the critical questions about
underage drinking. (The use of confederates in psychological research is discussed in Chapter 4.)
Specifically, confederates have been asked to follow a script which presents the argument that the
majority of people who reach the legal driving age (16), and all individuals who are old enough (18) to
vote in national elections and serve in the armed forces, are old enough to make their own decisions
about drinking alcohol; moreover, because it is up to each individual to make this decision, other
individuals do not have the right to intervene if someone under the legal age chooses to drink alcohol.
Each of the confederates “admits” to drinking alcohol on at least two previous occasions. Thus, the
experimental manipulation involves 0, 1, or 2 persons in the four-person groups suggesting they do not
believe students have a responsibility to avoid situations where alcohol is served to minors or to intervene
when someone chooses to drink and drive. The effect of this argument on the written answers given by
the actual participants in this experiment will be evaluated. Moreover, audiotapes of the sessions will be
made without participants’ knowledge, and the contents of these audiotapes will be analyzed. Following
the experiment, the nature of the deception and the reasons for making audiotapes of the discussions will
be explained to the participants.