Chapter 02 – Managing Stress and Time
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MANAGEMENT LIVE
2.1 Choking Under Stress: It Even Happens to Superstars
As discussed in “Manage This” 2.3 of this chapter, “choking” is a performance decrement that
occurs when someone is in a high pressure situation. The “Manage this” scenario asks students to
identify strategies for minimizing the likelihood of choking. The instructor might also wish to
ask students to recall a time when they choked under pressure. What happened and could it have
been prevented?
The textbook gives the example from professional soccer in which penalty kicks that are shot to
win are 92% successful versus shots to tie (and avoid defeat) which are only 60% successful.
Clearly, the kicking ability of the player does not change between these situations, rather it is
something psychological going on that is more problematic for the player who is kicking to
avoid defeat rather than to win. Although both are high pressure situations, the thought of being
the player that wins the game for the team is arguably a “good” kind of pressure while the
thought of being the player that loses the game for the team is a “bad” kind of pressure.
The difference between these two frames of mind relate to Higgin’s (1997) regulatory focus
theory. According to this theory, our efforts can be driven by two very different kinds of focuses.
The first is an approach or “promotion-focused” orientation and the second is an avoidance or
“prevention–focused” orientation. When people are prevention-focused their emphasis is on
avoiding losses and negatives; as such, they tend to view goals as “oughts” and pursue strategies
of vigilance so to be on the lookout for negatives (Higgins, 1997). In contrast, when people are
promotion-focused, their emphasis is on gains and accomplishments; goals are viewed as
“ideals” and are pursued with eagerness (Higgins, 1997).
The instructor might have students describe a time when they felt that they had a promotion-
focused orientation to a situation and another time when they felt they had a prevention-focused
orientation to a situation.
Discussion questions:
1. Why do you think you had a promotion-focused (or prevention-focused) orientation in
that situation?
2. What was the outcome? Did you perform well? Poorly? Why?
3. Do you think choking is more likely in a prevention-focused orientation? Why or why
not?
4. Do you think there are situations when it is beneficial to have a prevention-focused
orientation? If so, what might those situations be?