Chapter 04 – Demanding Ethical and Socially Responsible Behavior
4-21
c. The recent recession has changed corporate
a. The right to SAFETY
b. The right to BE INFORMED
Chapter 04 – Demanding Ethical and Socially Responsible Behavior
PPT 4-28
Helping Hands
(See complete PowerPoint slide notes on page 4.46.)
PPT 4-29
Generous Guys
(See complete PowerPoint slide notes on page 4.46.)
lecture link 4-5
CORPORATE RESPONSIBILITY
IN THE CLASSROOM
Social responsibility is becoming a hallmark of many com-
panies. Many top graduate-level business schools are adding
CSR to their curricula. (See complete lecture link on page 4.56
of this manual.)
PPT 4-30
Life After Tragedy
(See complete PowerPoint slide notes on page 4.47.)
PPT 4-31
President Kennedy’s Basic Rights
of Consumers
(See complete PowerPoint slide notes on page 4.47.)
bonus case 4-1
WAL-MART’S VIRGINIA
BATTLEGROUND
Customers exercised their right to be heard in Virginia as
Wal-Mart announced plans to construct a new Supercenter
near a Civil War battle site. (See the complete case, discussion
questions, and suggested answers beginning on page 4.73 of
this manual.)
6. Customers prefer to do business with companies
they trust.
C. RESPONSIBILITY TO INVESTORS
a. INSIDER TRADING is an unethical activity in
which insiders use private company infor-
mation to further their own fortunes or those of
their family and friends.
Chapter 04 – Demanding Ethical and Socially Responsible Behavior
Chapter 04 – Demanding Ethical and Socially Responsible Behavior
lecture link 4-7
MERCK AND ETHICS (PART I)
When Merck researchers discovered a drug that treated river
blindness, there was no profitable market for it. Instead, Merck
donated the drug to treat millions of people in Africa. (See the
complete lecture link on page 4.58 of this manual, and see Bo-
nus Case 4-2 on page 4.75 for the second part of the Merck sto-
ry.)
bonus case 4-2
MERCK AND ETHICS (PART II)
What happened to Merck? The well-respected company’s
reputation for socially responsible behavior (see Lecture Link 4-
7) was tarnished by its handling of the Vioxx controversy. (See
the complete case, discussion questions, and suggested answers
beginning on page 4.75 of this manual.)
Chapter 04 – Demanding Ethical and Socially Responsible Behavior
Chapter 04 – Demanding Ethical and Socially Responsible Behavior
critical thinking
exercise 4-5
SOCIAL RESPONSIBILITY
SUCCESSES AND FAILURE
This Internet exercise encourages students to use the Internet
to research companies that have succeeded or have failed to be
socially responsible. (See complete exercise on page 4.70 of this
manual.)
PPT 4-35
Responsibility to Employees
(See complete PowerPoint slide notes on page 4.49.)
lecture link 4-8
APP-GATE AT UNIVERSITY OF
MISSOURI
Should the rules of intellectual property be the same for stu-
dents as it is for professors? The University of Missouri strug-
gled with this question and how talent should be rewarded to
both student and university. (See the complete lecture link on
page 4.59 in this manual.)
PPT 4-36
America’s Most Admired
Companies
(See complete PowerPoint slide notes on page 4.49.)
6. When employees feel they’ve been TREATED
CREATE NEW WEALTH.
Chapter 04 – Demanding Ethical and Socially Responsible Behavior
bonus case 4-3
A GLANCE INTO THE FUTURE:
YOUR COMPUTER KNOWS
Microsoft has applied for a patent on a new application—
software capable of remotely monitoring a worker’s productivi-
ty, physical well-being, and competence. (See the complete case,
discussion questions, and suggested answers beginning on page
4.77 of this manual.)
PPT 4-37
When Employees Are Upset …
(See complete PowerPoint slide notes on page 4.49.)
PPT 4-38
Society and the Environment
(See complete PowerPoint slide notes on page 4.49.)
PPT 4-39
Responsibility to the Environment
(See complete PowerPoint slide notes on page 4.50.)
Chapter 04 – Demanding Ethical and Socially Responsible Behavior
cessful, such as StarKist’s failed “tuna-safe” initia-
tive.
management’s decision making?
and negative effects subtracted to get a NET
Chapter 04 – Demanding Ethical and Socially Responsible Behavior
thinking
green
(Text page 104)
PPT 4-40
Sustainable or
Suspect
Greenwashing
(See complete PowerPoint slide notes on page 4.50.)
PPT 4-41
Worthy Causes
(See complete PowerPoint slide notes on page 4.50.)
PPT 4-42
Social Auditing
(See complete PowerPoint slide notes on page 4.51.)
critical thinking
exercise 4-6
SURVEYING PUBLIC INTEREST
ORGANIZATIONS
This exercise asks students to research two organizations in-
volved in public interest activities. (See complete exercise on
page 4.71 of this manual.)
Chapter 04 – Demanding Ethical and Socially Responsible Behavior
a. SOCIALLY CONSCIOUS INVESTORS, who
insist that companies extend the company’s
comes to ethics and social responsibility—it also
has to convince customers that it’s right.
learning goal 6
Analyze the role of U.S. businesses in influencing ethical behavior and social responsi-
bility in global markets.
IV. INTERNATIONAL ETHICS AND SOCIAL RE-
SPONSIBILITY
Chapter 04 – Demanding Ethical and Socially Responsible Behavior
4-33
progress
assessment
(Text page 105)
PPT 4-43
Progress Assessment
(See complete PowerPoint slide notes on page 4.51.)
Chapter 04 – Demanding Ethical and Socially Responsible Behavior
2. What is new is that leaders are being held to
new, higher standards.
tries where child labor is accepted? What about
multinational corporations?
4-35
PPT 4-44
International Ethics
(See complete PowerPoint slide notes on page 4.51.)
REACHING BEYOND
our borders
(Text page 108
PPT 4-45
Ethical Culture
Clash
(See complete PowerPoint slide notes on page 4.52.)
progress
assessment
(Text page 109)
PPT 4-46
(See complete PowerPoint slide notes on page 4.52.)
V. SUMMARY
4-36
PPT 4-1
Chapter Title
PPT 4-2
Learning Goals
PPT 4-3
Learning Goals
4-39
PPT 4-10
Basic Moral Values
PPT 4-11
Ethics and You
PPT 4-12
Facebook or Fakebook?
Chapter 04 – Demanding Ethical and Socially Responsible Behavior
PPT 4-13
Facing Ethical Dilemmas
Asking and answering these three questions will prevent
many people from making unethical decisions.
PPT 4-14
Bribery Bad Boys
1. The Justice Department has 150 open Foreign Cor-
rupt Practices Act (FCPA) cases.
2. This slide highlights five of the current cases and
the amount that these companies have reserved to
cover any settlements.
3. To promote discussion, you can discuss how these
companies are first extorted by the officials in for-
eign nations and then punished for their actions
back at home. It is illegal for U.S. companies to
participate in bribery, yet it is common practice in
some countries. How are Americans supposed to
deal with these issues? What is the ethical dilemma
here?
PPT 4-15
Progress Assessment
1. Ethics are society’s accepted standards of behavior,
in other words behaviors accepted by society as
right rather than wrong.
2. Ethics reflect people’s proper relationships with
one another. Legality is narrower in that it refers to
laws we have written to protect ourselves from
fraud, theft, and violence.
3. It helps to ask the following questions when faced