B. STOCK SPLITS
1. Companies and brokers prefer to sell stock in
ROUND LOTS, purchases of 100 shares at a
LOTS (less than 100 shares at a time).
2. A STOCK SPLIT is an action by a company that
3. There is no change in the firm’s ownership struc-
ture and no change in the investment’s value af-
price increases demand for the stock.
1. BUYING STOCK ON MARGIN is purchasing
from the brokerage firm.
2. MARGIN is the amount of money (as a percent-
cussed in detail in Chapter 20).
3. However, investors must repay the credit ex-
any losses.
5. If the investor is unable to make the margin call,