Unlock document.
This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
Chapter 15 - Distributing Products
15-21
learning goal 5
Explain the various kinds of nonstore retailing.
V. NONSTORE RETAILING
A. Nonstore retailing includes Internet retailing, telemar-
keting, vending machines, direct selling, and so on.
B. ELECTRONIC RETAILING
a. Most Internet retailers provide e-mail confirma-
tion.
b. Some websites have live chat functions.
4. Old brick-and-mortar stores are going online;
Chapter 15 - Distributing Products
progress
assessment
(Text page 417)
PPT 15-32
Progress Assessment
(See complete PowerPoint slide notes on page 15.52.)
PPT 15-33
Forms of Nonstore Retailing
(See complete PowerPoint slide notes on page 15.52.)
PPT 15-34
What Online Sites Need
(See complete PowerPoint slide notes on page 15.52.)
critical thinking
exercise 15-6
INTERNET AUCTIONS:
BYPASSING THE RETAILER
This Internet exercise directs students to the Internet auc-
tion site eBay to explore how such sites are changing the
channel of distribution for consumer goods. (See complete
exercise on page 15.73 of this manual.)
bonus case 15-2
STARTING AN ONLINE
BUSINESS
Joseph Cohen started an online business at age 14. (See the
complete case, discussion questions, and suggested answers
beginning on page 15.76 of this manual.)
Chapter 15 - Distributing Products
in-store selling.
D. VENDING MACHINES, KIOSKS, AND CARTS
1. The benefit of vending machines is their CON-
tial salespeople should carefully check out the or-
ganization.
Chapter 15 - Distributing Products
15-24
lecture link 15-7
PARTY ON
The days of the old-fashioned Tupperware party are over,
but some companies are using the direct-to-home distribution
method for more unusual products. (See the complete lecture
link on page 15.64 in this manual.)
PPT 15-35
Forms of Nonstore Retailing
(See complete PowerPoint slide notes on page 15.53.)
bonus case 15-3
MULTILEVEL MARKETING
Multilevel marketing often gets a bad rap. But when multi-
level marketing companies succeed, their growth can be aston-
ishing. (See the complete case, discussion questions, and sug-
gested answers beginning on page 15.78 of this manual.)
Chapter 15 - Distributing Products
G. DIRECT MARKETING
1. One of the fastest-growing aspects of retailing is
DIRECT MARKETING.
TEMS
A. Traditional retailers can stay competitive by making the
Chapter 15 - Distributing Products
critical thinking
exercise 15-5
CAREERS IN DISTRIBUTION
This Internet exercise asks students to research a career in
distribution. (See complete exercise on page 15.72 of this manu-
al.)
PPT 15-36
The Four Systems of Channel
Relationships
(See complete PowerPoint slide notes on page 15.53.)
Chapter 15 - Distributing Products
B. A CORPORATE DISTRIBUTION SYSTEM is a distri-
ple: Sherwin-Williams).
C. CONTRACTUAL DISTRIBUTION SYSTEM is a distri-
PPT 15-37
Corporate Distribution Systems
(See complete PowerPoint slide notes on page 15.53.)
PPT 15-38
Contractual Distribution Systems
(See complete PowerPoint slide notes on page 15.54.)
PPT 15-39
Administered Distribution Systems
(See complete PowerPoint slide notes on page 15.54.)
PPT 15-40
Supply Chains
(See complete PowerPoint slide notes on page 15.54.)
Chapter 15 - Distributing Products
sequence of linked activities that must be per-
sumers.
2. The SUPPLY CHAIN is longer than the channel of
distribution.
when appropriate.
4. The text uses the example of the Kia Sorento
model and its complex supply chain.
Chapter 15 - Distributing Products
15-30
.
lecture link 15-8
WHEN THE SUPPLY CHAIN
BREAKS
The unexpected closure of a key player in the supply chain
can create chaos in the market. (See the complete lecture link on
page 15.64 in this manual.)
PPT 15-41
The Supply Chain
TEXT FIGURE 15.6
The Supply Chain
(Text page 421)
(See complete PowerPoint slide notes on page 15.55.)
REACHING BEYOND
our borders
(Text page 422)
PPT 15-42
The Global Supply
Chain for Services
(See complete PowerPoint slide notes on page 15.55.)
Chapter 15 - Distributing Products
learning goal 7
Describe logistics and outline how intermediaries manage the transportation and storage
of goods.
VII. LOGISTICS: GETTING GOODS TO CONSUM-
ERS EFFICIENTLY
A. Shipping costs have risen dramatically.
customer requirements at a profit.
1. INBOUND LOGISTICS is the area of logistics
that involves bringing raw materials, packaging,
PPT 15-43
Using Logistics
(See complete PowerPoint slide notes on page 15.55.)
PPT 15-44
Logistics Applications
(See complete PowerPoint slide notes on page 15.56.)
PPT 15-45
Logistics Applications
(See complete PowerPoint slide notes on page 15.56.)
Chapter 15 - Distributing Products
mate consumers (people like you and me).
5. REVERSE LOGISTICS is the area of logistics
that involves bringing goods back to the manufac-
turer because of defects or for recycling materials.
C. Logistics is as much about the movement of IN-
FORMATION as it is about the movement of
GOODS.
E. TRAINS ARE GREAT FOR LARGE SHIPMENTS.
as coal or wheat.
3. In PIGGYBACK SHIPPING, a truck trailer is
loaded onto a railroad flatcar, taken to a destina-
Chapter 15 - Distributing Products
PPT 15-46
Comparing Transportation Modes
TEXT FIGURE 15.7
Comparing Transportation Modes
(Text page 424)
(See complete PowerPoint slide notes on page 15.56.)
lecture link 15-9
THE HIGH-TECH FUTURE OF
FREIGHT
Railroads continue to play a vital role in the shipping indus-
try, but changes need to be made to enjoy the benefits of our
digital age. (See the complete lecture link on page 15.66 in
this manual.)
PPT 15-47
Logistics Specialists
(See complete PowerPoint slide notes on page 15.57.)
5. Smaller manufacturers that don’t ship enough
is MOTOR VEHICLES.
2. Trucks reach more locations than trains.
3. A company can own its own trucks or hire a
that need to be delivered quickly, but it is often
shipping along coasts are options.
Chapter 15 - Distributing Products
PPT 15-48
Types of Intermodal Shipping
(See complete PowerPoint slide notes on page 15.57.)
15-38
PPT 15-49
Get Your Product There
(See complete PowerPoint slide notes on page 15.57.)
Chapter 15 - Distributing Products
parts of the country ready to be shipped locally
when ordered.
2. A significant part of the total cost of logistics is for
storage.
3. There are two major kinds of warehouses:
a. A STORAGE WAREHOUSE holds products
15-40
PPT 15-50
Storage Warehouses
(See complete PowerPoint slide notes on page 15.58.)
progress
assessment
(Text page 428)
PPT 15-51
Progress Assessment
(See complete PowerPoint slide notes on page 15.58.)
