Chapter 10 – Motivating Employees
10–72
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THE L-FACTOR
According to Tim Sanders, a Yahoo executive and author of The Likeability Factor, likability, not
intimidation, is the real key to conquering the workplace. Sanders sets forth a how-to plan for an employ-
ee trying to get ahead. His philosophy builds on the Dale Carnegie approach, outlined in his 1936 classic
How to Win Friends and Influence People. “Men are the worst at this,” Sanders reports. “They won’t
smile.”
In business, likability matters. A person who gives others “a sense of joy, happiness, relaxation,
or rejuvenation,” says Sanders, is more likely to be hired and promoted. He believes that likable bosses,
rather than feared bosses, get the best work out of employees. Nastiness translates into less productivity,
higher turnover, and a culture of unhappiness.
Sanders calls this element the “L-factor.” Raising your L-factor is like improving your physical
fitness. The L-factor involves four qualities that aspiring managers need to practice:
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THE BOSS SETS THE EXAMPLE
The CEO of Japan Airlines represents the differences between the American management ap-
proach and the Japanese approach. CEO Haruka Nishimatsu comes to work on the city bus. No corporate
jets for him. He believes that management will not work if leaders treat themselves one way and employ-
ees another way.