Which statement about directmail messages is most accurate?
a. Direct mail is an effective channel for personalized, tangible, threedimensional
messages that are less invasive than telephone solicitations.
b. Today’s companies no longer send directmail messages to market their products or
services; they rely exclusively on electronic media instead.
c. Directmail marketing is less effective than online marketing.
d. All answer choices are accurate statements about directmail messages.
The main information in an email sales message should be placed above the fold, which
means that
a. all main points follow standard business etiquette and online netiquette.
b. you are certain that your email adheres to all legal standards.
c. your primary points appear early in the message.
d. your email message does not exceed one screen in length.