Marketing specialists at Sarasota Beer Co. developed a new advertising campaign for
summer sales. The ads were particularly aimed at sports events where Sarasota Beer
sold kegs of beer on tap. The marketing group worked for months with a top advertising
firm on the campaign. Their effort was successful in terms of significantly higher
demand for Sarasota Beer’s keg beer at sports stadiums. However, the production
department had not been notified of the marketing campaign and was not prepared for
the increased demand. The company was forced to buy empty kegs at a premium price.
It also had to brew some of the lower-priced keg beer in vats that would have been used
for higher-priced specialty beer. The result was that Sarasota Beer sold more of the
lower-priced keg beer and less of the higher-priced products that summer. Moreover,
the company could not initially fill consumer demand for the keg beer, resulting in
customer dissatisfaction. Use system theory to explain what has occurred at Sarasota
Beer Co.
What are “mechanistic” and “organic” structures? What are their characteristics?