Which of the following represents the highest level of environmental uncertainty?
A) Mario’s restaurant competes against 325 others in the city; the city’s ethnic mix is
constantly changing.
B) Maria’s is still the only restaurant in a small town. She took it over from her mother
and still uses the same equipment.
C) Millie’s customers expect to see new menu items regularly and want Millie to install
Wi-Fi.
D) Marty has to deal with the local council, the health department, the franchisor, the
zoning commission-the list keeps growing. He is grateful there are no new competitors
moving in.
Williamson is the owner of a small company that sells corporate gifts through an online
store. Business has slowed down in recent months and he realizes that the organization
must move in a different direction if it is to survive. He has reset some of the company’s
overall goals and wants to develop a plan to achieve those goals. He is anticipating the
business environment to be volatile for next few years. Considering the above
information, it can be determined that his plan must be ________, ________, and
________.
A) operational; directional; rigid
B) informal; unwritten; flexible
C) strategic; general; rigid
D) strategic; specific; flexible