There has been a rapid increase in the percentage of the population of a third-world
nationswitching to cellular technology in recent years. A major multinational
telecommunication services company decides to take advantage of this change and
plans to set up an industry in the country with the intention of dominating the country’s
telecommunication market. This is an example of a _____.
A. divisional-level strategy
B. departmental-level strategy
C. functional-level strategy
D. corporate-level strategy
E. business-level strategy
Illumin, a light bulb manufacturing company, strives to improve the longevity and
brightness of its bulbs by continuously changing designs and trying different
combinations of materials and component parts while manufacturing them. This is an
example of _____.
A. quantum process innovation
B. quantum product innovation
C. incremental product innovation