Archives: Quiz

Why should pricing objectives be explicitly stated? A. They have a direct effect on pricing policies and the methods used to set the price. B. It provides direction for company-level objectives. C. Explicitly stating objectives provides legal protection for the […]

In an advanced economy, marketing costs account for about ___ cents of every consumer dollar. A. 10 B. 20 C. 30 D. 40 E. 50 Answer: The regrouping activity which involves grading or sorting products into the grades and qualities […]

Generation Y refers to: A. those born from 1978-1994 B. those born since 1994 C. those born from 1965-1997 D. those born from 1945-1964 E. those born before 1945 Answer: Indirect channels are probably a better choice than direct channels […]

Sandi Barefoot sells the entire output of several small companies based in Silicon Valley. Each of the companies designs and produces remote control devices. Sandi has almost complete control of pricing and selling-because the engineers who started the companies are […]

The EARLY MAJORITY have a lot of contact with: A. innovators. B. the mass media only. C. the mass media, salespeople, and early adopter opinion leaders. D. impersonal and scientific information sources. E. salespeople only. Answer: Cooperative chains: A. are […]

______________ are products a consumer needs but isn’t willing to spend much time and effort shopping for. A. Convenience products B. Unsought products C. Homogeneous shopping products D. Specialty products E. Heterogeneous shopping products Answer: Which of the following is […]

Physical distribution decisions interact with which other marketing mix decisions? A. Price decisions B. Promotion decisions C. Product decisions D. All of these marketing mix decisions interact with physical distribution decisions Answer: Which of the following statements about advertising agencies […]

Managers at Wayzata Communications, an Internet service provider, want access to a continual flow of information about their market-available whenever they need it. Wayzata managers need a(n) A. marketing information system. B. intranet. C. data warehouse. D. customer relationship management […]

A manufacturer of computer printers has decided to add scanners to its line. Which kind of advertising should it stress if it wants to persuade consumers to buy its brand of more or less similar scanners? A. Reminder B. Cooperative […]

Products that are meant for use in producing other products are __________ products. A. convenience B. shopping C. specialty D. unsought E. business Answer: When rice producers from China sold rice for a lower price in Japan as compared to […]

The primary purpose of the transporting and storing functions of marketing is to overcome: A. the need for marketing specialists. B. separation of information. C. spatial separation. D. discrepancies of assortment. E. separation of values. Answer: Which of the following […]

When a company decides to use the same brand name for several products, it is a(n) A. individual brand. B. family brand. C. dealer brand. D. private brand. E. select brand. Answer: “Prospecting:” A. involves following a few leads in […]

Logs, fish, cotton, and strawberries can all be: A. supplies. B. raw materials. C. component parts. D. capital items. E. accessories. Answer: Which of the following is true of competitive advertising? A. It informs potential customers about the new product […]

It is not uncommon for sales personnel at The Electronics Showroom to use aggressive sales tactics to encourage customers to buy Giant-Size brand televisions. Giant-Size has encouraged this behavior by using: A. advertising allowances. B. push money allowances. C. stocking […]

According to the “hierarchy of needs” model, the first needs most people try to satisfy are their ______________ needs. A. safety B. personal C. physiological D. social E. any of these are correct. Answer: After identifying its key customers in […]

A salesperson may have to make choices about A. which particular products in the whole line to push most aggressively. B. what specific target customers to aim at. C. how to adjust prices. D. which intermediaries to rely on or […]

The most COMMON method of budgeting for marketing expenses is to: A. match competitors’ spending. B. allocate any funds not already allocated to other functions. C. allocate enough to completely eliminate the cost of lost customers. D. allocate for the […]

Psychographics is the analysis of a person’s day-to-day pattern of living as expressed in that person’s A. safety, social, and personal needs. B. actions, interests, and occupation. C. activities, interests, and opinions. D. culture, beliefs, and attitudes. E. psychological and […]

As of 2011, which one of the following countries does not have more than 80% of its population using the Internet? A. Norway B. Germany C. United States D. Finland E. All of these countries have more than 80% of […]

A salesperson for an athletic shoe company is assigned the functions of order-getting, order-taking, and sales support. Is this a mistake by his company? A. No, because order-getters tend to be less well trained than order-takers. B. No, because sales […]

Regarding bid pricing: A. the same overhead charges and profit rates should apply to all bids-to avoid legal problems. B. most firms should try to bid for as many jobs as possible-to spread risk. C. all business buyers are legally […]

Compared to a product-market, a generic market: A. Is more narrowly defined. B. Has sellers offering a more diverse set of products. C. Can never help marketers identify opportunities. D. None of these is a good answer. Answer: Which of […]

Purchasing managers in business markets (compared to buyers in consumer markets) are generally: A. fewer in number. B. more technically qualified. C. less emotional in their buying motives. D. more insistent on dependability and quality. E. all of these alternatives […]

Concerning the “universal functions of marketing,” which of the following statements is false? A. These functions can be performed by producers, intermediaries, collaborators, or consumers. B. Responsibility for performing these functions can be shared and shifted. C. From a micro […]

Which of the following observations concerning beliefs is FALSE? A. Beliefs don’t necessarily involve any liking or disliking. B. A belief is a person’s opinion about something. C. Beliefs may help shape a consumer’s attitudes. D. Beliefs are more action-oriented […]

Good marketing managers know that: A. a major advantage of personal selling is that noise can be eliminated. B. noise in the communication process improves promotion effectiveness. C. the trustworthiness of the source does not affect how receivers evaluate a […]

Concerning consumer and business markets: A. promotion to consumer markets usually relies more heavily on the use of personal selling. B. it is often easier to define customer needs in business markets. C. a marketing mix directed at an organizational […]

Parents who spent years limiting purchases to home necessities and kids’ entertainment often embrace more luxury-oriented buying patterns later in life. This phenomenon is related to: A. changes in purchase situation. B. selective retention. C. reinforcement. D. changed physiological needs. […]

The scientific method A. rejects the idea that marketing managers can make “educated guesses” about marketing relationships. B. shows that every marketing research project should have five steps. C. is an orderly and objective approach to judging how good an […]

Merging two or more submarkets into one larger target market as a basis for one strategy is known as the ____ target market approach. A. particular B. multiple C. combined D. compound E. blended Answer: Which of the following is […]

Trucks A. are best at moving large quantities of goods for longer distances. B. are the most expensive of any of the modes. C. are very slow compared to railroads, and this makes it hard to compete effectively. D. compete […]

The physical distribution concept says (or implies) that: A. transporting, storing, and product-handling are unrelated activities for cost control. B. the best distribution system is the lowest cost one. C. a firm should seek to minimize the total cost of […]

An established merchant wholesaler of business supplies would rely mainly on: A. merchandisers. B. order takers. C. order getters. D. supporting salespeople. E. missionary salespeople. Answer: _________ directs an economy’s flow of goods and services from producers to consumers in […]

Which of the following statements is not characteristic of a good? A. Goods are tangible items that can be touched. B. Goods can be produced and then stored to sell at some future time. C. Goods are typically manufactured at […]

Regarding a marketing information system (MIS): A. The input of marketing managers is not needed in developing an MIS; marketers should leave everything to information technology specialists. B. Can be used to improve implementation and control. C. A good MIS […]

If random selection is used to develop a sample, researchers can use statistical methods to help determine the likely accuracy of the sample value; this is done in terms of _____. A. empirical clusters B. prediction intervals C. regression coefficients […]

Ross Wrigley refuses to buy Billy Goat brand of beer; his attitude toward this brand is called _____. A. brand rejection B. brand familiarity C. brand nonrecognition D. brand recognition E. brand positioning Answer: Calumet Pottery Supply allows a 10 […]

Gloria Highnote works for CD Wholesale. She helps CD’s retailer-customers set up their cooperative advertising, helps train the retailer’s salespeople, and gives CD feedback on how sales promotion ideas are working. Gloria is: A. a technical specialist. B. a customer […]

The retailer L.L. Bean uses a multichannel approach by offering its printed catalog in the following format as well ___________. A. a cable TV shopping channel B. door-to-door selling C. a phone solicitation D. a website Answer: Educated guesses about […]

_____ are responsible for working with suppliers and arranging the terms of sale. A. Gatekeepers B. Deciders C. Influencers D. Users E. Buyers Answer: “Price fixing” means: A. changing a price that was set at the wrong level by the […]

Which of the following demonstrates how the technological environment is changing the way marketers promote products? A. Marketing aimed at youth is increasingly regulated by governments. B. Search engines match consumer searches with relevant banner ads. C. Marketers make routine […]

Low consumer spending and a lack of adequate financing are conditions that arise mostly due to factors in: A. the competitive environment. B. the cultural and social environment. C. the technological environment. D. the political environment. E. the economic environment. […]

Which of the following observations concerning introductory price dealing is true? A. Established competitors usually choose to meet introductory price dealing. B. They are temporary price cuts to speed new products into a market. C. They have the same effect […]

Opinion leaders: A. are usually better educated. B. are usually wealthier. C. are people who influence others. D. are rarely actually involved in product-related discussions with the people who “follow” them. E. All of these alternatives are true. Answer: Which […]

Committee buying in large retail chains A. makes the buyers work as a group and thus lower costs. B. allows a sales rep to avoid a difficult buyer. C. makes it difficult for the seller to see a buyer personally. […]

A good marketing manager for a retailer knows that: A. economic needs are more important than emotional needs in choosing a store. B. shopping atmosphere has little comparative importance. C. consumers only go to stores that offer the lowest possible […]

The _____ can help the promotion effort by spreading word-of-mouth information and advice among other consumers. A. innovators B. late majority customer group C. laggards D. early adopters E. nonadopters Answer: Gillette spent $100 million in its first year of […]

The move of the “Baby Boomers” into the 45-64 age group: A. increased the average age of the population. B. created new opportunities in financial services. C. contributed to increased interest in health and fitness products. D. All of these […]

Debbie Wood sells food products to grocery wholesalers and large supermarket chains in Tallahassee. She sells for several manufacturers with noncompeting lines of food products-earning a 5 percent sales commission. She neither handles nor owns the products she sells. Debbie […]

Which of the following is an example of a limited-function merchant wholesaler? A. Cash-and-carry wholesaler B. Broker C. Mill supply house D. General-line wholesaler E. Specialty wholesaler Answer: Midway, Inc. has seen most of its competitors drop out of its […]