A rule is simpler than a policy or a procedure to implement.
Software Entrepreneurial Venture (Scenario)
Theodore and James have formed TJ Soft, an entrepreneurial venture to develop games
and other kinds of software for consumers. Their company, which includes TJ Soft
stores, is looking for opportunities in the future that include international operations.
A game company in Thailand wants TJ Soft to join it and work together to create a new
game that bears the brand name of both companies. What would be an appropriate
approach for this venture?
A) global strategic alliance
B) licensing agreement
C) joint venture
D) franchise