The DMBB (D’arcy Massius Benton & Bowles) agency created a psychographic profile
of the Russian market. The categories include all of the following except:
A) Kuptsy.
B) Cossacks.
C) Elites.
D) Students.
E) Business Executives.
When a survey questionnaire in English is translated into Korean for use in South
Korea and then translated back into English to check its accuracy, it is described as:
A) incipient translation.
B) comparative translation.
C) native translation.
D) parallel translation.
E) back translation.
One challenge of using CRM is:
A) integrating data into customer relationship.
B) knowing amount paid by consumers in different countries.
C) understanding which customers are most valuable.
D) assessing the use of credit cards for payment.
E) knowing the use of laptop computers by customers.
In the 1950s, Sony licensed the technology for the transistor from Bell Labs and
proceeded to become the world’s leading manufacturer of portable radios. Which
strategy was Sony using to gain competitive advantage?
A) collaboration
B) layers of advantage
C) changing the rules
D) loose bricks
E) engagement
European countries will definitely benefit by having an FTA with the United States.
However there are some sticky points which need resolution. All of the following points
need consideration except:
A) that the EU restricts the import of most genetically modified crops, which are
common in the United States.
B) further reduction of tariffs which now average between 2 and 3 percent.
C) a variety of regulations that hamper cross-border investment and purchasing.
D) the US government would like easing of restrictions for purchasing European goods.
E) the name “Parmesan” applied to the “cows-milk” cheese.
Yong Nam, CEO of LG, recently stipulated that English would be required throughout
the company. His reasons for this action included all of the following statements
except:
A) the need to have seamless communication.
B) not to depend on a small group of people.
C) impede information sharing.
D) facilitate decision making.
E) utilizing everybody’s wisdom.
A supplier in China was accused of selling outdated meat to McDonald’s. The
consequent declining sales were a result of ________ problem.
A) pricing
B) distribution
C) sales promotion
D) public relations
E) advertising
Which of the following is true about revised U.S. patent laws?
A) Patents are valid for 17 years after the patent is granted.
B) Patents are valid for 17 years after the patent is filed.
C) Patents are valid for 20 years after the patent is granted.
D) Patents are valid for 20 years after the filing date of the application.
E) Patents are valid as long as the product is manufactured.
Which of the following is not identified by Porter as one of the possible types of
barriers to entry in an industry?
A) loose bricks
B) switching costs
C) economies of scale
D) product differentiation
E) access to distribution channels
Which personal computer company began life as a b-to-b marketer and then began
marketing direct to the home PC market?
A) Hewlett-Packard
B) Compaq
C) Dell
D) Acer
E) Sony
In order to form a free trade area, South Africa has signed a Trade, Development, and
Cooperation Agreement (TDCA) with:
A) Swaziland.
B) EU.
C) Namibia.
D) Angola.
E) Japan.
Companies wishing to minimize the cost and effort associated with market research
should start by collecting and analyzing primary data.
Which of the following environmental characteristics affects use of direct marketing in
Europe?
A) the European Commission’s concern about privacy
B) high postal rates in several European countries
C) industries in Europe are still developing complete mailing lists
D) linguistic, cultural, and regional diversity
E) all of the above
Uber’s rapid growth is an example that the ________ is gaining traction.
A) digital technology
B) collaborative consumption
C) ride sharing
D) transport convenience
E) tourism
The marketers of Corona beer achieved great success in the U.S. market by:
A) retaining the bottle design originally used in Mexico.
B) hiring Hispanic movie stars as endorsers.
C) distributing Corona in returnable bottles.
D) changing the brewing recipe to conform to American palates.
E) having the label in Spanish.
If company managers decide to set the export price for a particular product at an
amount equivalent to the home-country price, they would be using which approach to
pricing?
A) ethnocentric
B) polycentric
C) regiocentric
D) geocentric
E) extension pricing
A French winery packs its wine in a 40-foot container that is trucked to a port and then
loaded onto an ocean-going vessel. This is an example of:
A) intermodal transportation.
B) inventory control.
C) hypermarketing.
D) “cherry picking” a product.
E) containerization.
Another perspective on the future of cooperative strategies envisions the emergence of:
A) mergers and acquisition.
B) virtual corporations.
C) franchising.
D) joint ventures.
E) keiretsu.
The largest single market in the world in terms of national income is the United States
representing roughly ________ of the total world market for all products and services.
A) 25%
B) 35%
C) 55%
D) 65%
E) 75%
Suppose you are a sales representative for Advanced Micro Devices (AMD) in Japan.
You are trying to convince Toshiba to buy your company’s superfast Opteron
microprocessor for its new laptop computer. Toshiba’s representative seems interested,
but eventually does not actually place an order. Confidentially, the representative tells
you that he is afraid that Intel will withhold shipments of its Pentium 4 if he does
business with AMD. Thinking about Intel’s role in this scenario, which of the following
elements of the five forces model is evident here?
A) barriers to entry
B) bargaining power of suppliers
C) bargaining power of buyers
D) threat of substitute products
E) threat of new entrants
The ________ framework was developed by Professor Richard D’Aveni to describe a
business environment in which no form of competitive advantage can be sustained for
long because of escalating and accelerating competitive forces.
A) five forces model
B) generic strategies
C) strategic intent
D) hypercompetition
E) factor conditions
The introduction of consumer VCRs in the late 1970s initiated a revolutionized in-home
electronic entertainment. For example, assuming the user could learn to set the timer, he
or she could tape programs to watch at a later time. The VCR’s popularity also gave rise
to an entirely new retailing concept, the video rental store. What type of innovation did
the consumer VCR represent?
A) a continuous innovation
B) a dynamically continuous innovation
C) a discontinuous innovation
D) a comparative innovation
E) none of the above
CRM tools does not help companies in determining:
A) warranty of products sold to consumers.
B) amount paid by consumers in different countries.
C) which customers are very demanding.
D) the use of credit cards for payment.
E) the use of laptop computers by customers.
Upper-middle-income countries are also known as:
A) Industrializing countries.
B) BRIC countries.
C) Stabilized countries.
D) Manufacturing countries.
E) Agricultural countries.
A company that succeeds in global marketing:
A) pursues a “one size fits all” strategy by creating identical products for homogeneous
markets.
B) customizes special products for each world country or region.
C) creates both standardized and localized products.
D) nurtures an ethnocentric management orientation.
E) uses localized products only.
The Chinese government, alarmed by the free flow of information across the Internet,
closely monitors the content on Web sites that its citizens access. Facebook, Twitter,
and numerous other social media sites are blocked in China.
Ericsson, IKEA, Saab, and other companies based in Sweden have looked beyond their
borders for significant growth market because:
A) Sweden has high total annual income.
B) Sweden has low total annual income.
C) Sweden has a fairly small population.
D) Sweden is land locked geographically.
E) Sweden has relaxed export policies.
When countries or regions experience currency and/or economic stress, all of the
following events can take place except:
A) increased exposure to certain risks.
B) new profit opportunities.
C) lower local currency financing costs.
D) bad debts occur.
E) cancellation of aircraft equipment sales.
In a socially responsible firm, employees perform all of the followingexcept:
A) conduct business in an ethical manner.
B) pursue goals and policies that are in society’s best interest.
C) use moral principles as guidelines.
D) distinguish between right and wrong.
E) develop their own core ideologies.
When Sony introduced the first consumer VCRs in the 1970s, the retail price exceeded
$1,000. Within a few years, the price dropped well below $500. This is an example of:
A) skimming strategy.
B) penetration strategy.
C) cost-based strategy.
D) price ceiling strategy.
E) transfer pricing strategy.
Basic criteria that marketers should keep in mind while assessing opportunities in
global markets include all of the following except:
A) current size of the market segment.
B) anticipated growth potential of the market.
C) compatibility with company’s overall objectives.
D) competition in the market.
E) securing first mover advantage.
A global product meets the wants and needs of a global market, including the Triad
which includes the following countries:
A) Brazil, Russia, and China.
B) Japan, Western Europe, and the United States.
C) China, the United States, and Europe.
D) China, India, and Brazil.
E) Japan, China, and Western Europe.
Which of the following forms of countertrade does not require use of money or credit
between parties?
A) barter
B) switch trading
C) offset
D) compensation trading
E) none of the above
When British entrepreneur Richard Branson established the first Virgin Megastore in
Japan, he established a joint venture with the Marui retailing chain. Judging by the
approach Branson used, he and his management team must have viewed Japan as:
A) culturally close and easy to enter.
B) culturally distant and easy to enter.
C) culturally close and difficult to enter.
D) culturally distant and difficult to enter.
E) culturally difficult and easy to enter.