Cultural influences are also quite apparent in food preparation and consumption
patterns and habits. Domino’s Pizza, the world’s largest pizza-delivery company, pulled
out of Italy because:
A) its tomato sauce was too bold and competed with Italian products.
B) people did not like to eat at home.
C) Italians perceived its products to be “too American.”
D) Italians wanted more toppings on thick crust.
E) Italians did not like anyone else to use the name “pizza.”
People have local tastes based on their unique cultures and traditions”a good candy bar
in Brazil is not the same as a good candy bar in China.
Landor Associates, a company specializing in brand identity and design, recently
determined that ________ has the number one brand-awareness and esteem position in
the United States, number two in Japan, and number six in Europe.
A) McDonald’s
B) Toyota
C) Sony
D) Pepsi
E) Coke
According to a 1991 report by McKinsey & Co., problems of alliances between Western
and Japanese firms were related to all of the following factors except:
A) objective levels of performance.
B) a feeling of mutual disillusionment.
C) difference in expectations.
D) balance between partners.
E) frictional loss.
GM executives are looking for a joint venture with AvtoVAZ, the largest carmaker in:
A) Germany.
B) Lithuania.
C) Russia.
D) Kazakhstan.
E) Turkey.
The practice of registering a particular domain name for the express purpose of
reselling it to the company that should rightfully use it is called:
A) gray market.
B) piracy.
C) copyright violation.
D) cybersquatting.
E) patent violation.
Direct sensory perception provides a vital background for the information that comes
from human and documentary sources since:
A) it provides secondhand information.
B) it is easy and the most economical way of collecting data.
C) it means firsthand seeing, feeling, hearing, smelling, and tasting.
D) it involves reading and reviewing documents.
E) top executives are involved in getting firsthand information.
Which promotional technique is best suited to a situation in which a company wants
consumers to actually try its product or service at no cost?
A) sampling
B) sweepstakes
C) couponing
D) free-standing inserts
E) personal selling
Which automaker owns an equity stake in Japan’s Nissan Motor?
A) GM
B) Volkswagen
C) Ford
D) DaimlerChrysler
E) Renault
A U.S. company that focuses on the countries included in the North American Free
Trade Agreement (NAFTA) has a regiocentric orientation.
Campbell’s Soup is making significant inroads into Japan’s $500 million soup market as
time-pressed homemakers place a premium on convenience. This type of consumer
segmentation by Campbell’s Soup is referred to as:
A) demographic.
B) occupational.
C) psychographic.
D) benefit.
E) behavioral.
Global marketers should take note of the fact that almost half of the world’s population
is located in:
A) low-income countries.
B) lower-middle-income countries.
C) upper-middle-income countries.
D) high-income countries.
E) higher-middle-income countries.
Which of the following doesnot qualify as a “category killer?”
A) Victoria’s Secret
B) IKEA
C) Home Depot
D) Circuit City
E) Toys “R” Us
Peer-to-peer (p-to-p) marketing uses distribution channels through:
A) business-to-consumers.
B) electronic commerce.
C) business-to-business.
D) door-to-door.
E) manufacturer-to-wholesalers.
Italy recently introduced the Reguzzoni-Versace Law which is intended to regulate
trade in textiles, leather, and footwear. All of the following statements pertaining to the
law are correct except:
A) at least four stages of production should occur in Italy for the product to be labeled
as “Made in Italy.”
B) the countries in which the remaining production stages took place must be identified.
C) Brussels objected on grounds that the law conflicts with restrictions provided by the
European Union.
D) EU regulators view the law as “protectionist.”
E) the law is more stringent than the existing laws where only one production stage has
to occur in the country of origin.
When Brazilian Carlos Ghosn was installed as chief executive, he introduced two new
words into Nissan’s lexicon:
A) beliefs and values.
B) values and activities.
C) speed and commitment.
D) policies and speed.
E) activities and commitment.
Positioning refers to the act of:
A) determining what areas of the globe to target.
B) ensuring a choice retail shelf location.
C) differentiating a brand in customer’s mind.
D) formulating a private label strategy.
E) formulating a companion product.
GM and South Korea’s Daewoo Group formed a joint venture which helped Daewoo
improve its competitiveness. The venture was terminated since Daewoo prevented the
import of GM cars to Korea.
Unilever hired a promotional marketing firm to pass out Lever 2000 hand wipes in food
courts and petting zoos. This is an example of:
A) point-of-use sampling.
B) point-of-sale sampling.
C) point-of-dirt sampling.
D) point-of-event sampling.
E) point-of-work sampling.
The United States has given Normal Trade Relations (NTR) status to some 180
countries. In actuality only four countries are excluded from this status which includes
all of the following countries except:
A) North Korea.
B) Iraq.
C) Iran.
D) Cuba.
E) Libya.
Argentina was allowed to break from the CET and raise duties on consumer goods. This
crisis had a silver lining, which is evident from all of the following points except:
A) Argentina’s wine exports to the United States were worth four times more when
dollar revenues were converted into pesos.
B) Argentina became known for the world’s most expensive wines.
C) the currency devaluation made Argentine vineyard property cheaper for foreign
buyers.
D) low prices for land, inexpensive labor, and ideal growing conditions for the Malbec
grape have combined to make Argentina’s wine industry a major player in world
markets.
E) Argentina can make better wine locally for less money than anywhere in the world.
Wunderman and Epsilon are:
A) popular Internet auction sites in Japan.
B) leading digital agencies.
C) European companies with highly rated Web sites.
D) competing standards for wireless connectivity.
E) popular digital media products.
Maytag has been called “the Rolls-Royce of washers and dryers.” Maytag markets
Neptune, a high-tech machine, at a substantially higher than regular washer price. This
is an example of:
A) cost leadership.
B) differentiation.
C) cost focus.
D) focused differentiation.
E) consumer focus.
Japanese companies are less inclined to use this approach for selecting advertising
agencies:
A) designate global agencies.
B) designate local agencies.
C) use of ads in-house.
D) use of outside agencies.
E) use of in-house marketing.
Even though the dollar value of the home market for Japanese companies is the third
largest in the world, the market outside Japan is ________ of the world market potential
for Japanese companies.
A) 40%
B) 55%
C) 70%
D) 90%
E) 95%
The following activities must be performed when goods cross international boundaries
except:
A) obtaining currency permit.
B) packing goods for export.
C) transporting the goods.
D) preparing a land bill of lading.
E) receiving payments.
Walmart refuses to stock CDs bearing parental advisory stickers for explicit lyrics or
violent imagery. Recording artists who want their recordings available at Walmart have
the option of altering lyrics and song titles or deleting offending tracks. Likewise, artists
are sometimes asked to change album cover art if Walmart deems it offensive.
Considering the elements of the five forces model this is an example of:
A) buyer power.
B) supplier power.
C) threat of new entrants.
D) threat of substitute products.
E) access to distribution channels.
McDonald’s operates in over 118 countries; however, 80% of its restaurants are located
in nine countries which does not include the following country market:
A) Australia.
B) Brazil.
C) Germany.
D) India.
E) Japan.
If a distributor’s margins are based on the “landed” price of an import shipment, they
will be based on:
A) ex-works price.
B) transportation costs.
C) insurance costs.
D) VAT.
E) all of the above
Nutraceuticals are health food products which are manufactured by:
A) Kraft foods.
B) General Mills
C) Campbell’s soups.
D) Nestl foods.
E) Gerber foods.
Emerging markets present a number of challenges to anyone conducting market
research, which includes all of the following except:
A) underdeveloped technology infrastructure.
B) geographic issues.
C) data-gathering methodologies.
D) privacy issues.
E) lack of field teams.
What type of international disputes would be taken before the International Court of
Justice?
A) disputes between two nations
B) disputes between two companies
C) disputes between a company and a nation
D) disputes between a citizen of one country and a company from a different country
E) disputes between profit and non-profit organizations
Starbucks entered India via an alliance with the Tata Group. They are sourcing coffee
beans in India and marketing them at Starbucks stores throughout the world. This is an
example of:
A) Market Penetration.
B) Market Development.
C) Market Diversification.
D) Product Development.
E) Regular Marketing.
Hershey rolled out a new line of condensed-milk candies, named Yo-man, specifically
targeting the premium candy segment in:
A) India.
B) Mexico.
C) Japan.
D) South Korea.
E) China.