The best-selling mystery To the Nines by Janet Evanovich was sold in hardback for
$25.95 when it was released. One year later, the publisher issued a softcover edition for
$7.99. If the marginal cost of printing a softcover book is not much less than the
marginal cost of printing a hardback, the pricing difference:
A. cannot be explained by economic theory.
B. is probably due to price discrimination in which the seller charges a higher price to
consumers with a more elastic demand.
C. is probably due to price discrimination in which the seller charges a higher price to
consumers with less elastic demand.
D. must be due to a difference in fixed costs.
Answer:
In California, the price elasticity for vanity license plates is .5 and their price is $29.
California is:
A. maximizing revenue since elasticity is less than 1 and revenue will increase after a
price increase when demand is inelastic.