Which of the following is true in a competitive procurement?
a) A lower price increases a supplier’s chance of being selected but reduces its potential
profit upon winning.
b) A lower price reduces a bidder’s chance of winning as well as its potential profit.
c) A higher price increases a bidder’s chance of winning as well as its potential profit.
d) A lower price reduces a supplier’s chance of being selected but increases its potential
profit.
e) A lower price increases a supplier’s chance of being selected as well as raises its
potential profit.
The Federal Communications Commission (FCC) is trying to decide how to allocate an
unused part of the radio spectrum for personal communication services (PCS) which are
advanced cellular communication services. The monthly demand for the service in a
major city is given by Q = 1000 ‘“ 10P where Q is the number of subscribers (in
thousands) and P is the monthly service price (in $). A typical firm can provide PCS
service at the cost: MC = AC = $20 per subscriber per month.
(a) The FCC is considering licensing the exclusive right to use the spectrum to a single
firm. What price should the firm set, and what is the resulting total number of
subscribers? Suppose the FCC charges the firm to license the spectrum. What is the
maximum monetary amount that the FCC could expect to receive for exclusive
spectrum rights?
(b) An alternative FCC policy is to allow multiple firms to share the spectrum in order
to promote competition in the PCS market. If competition among multiple firms
approximates perfect competition, what will be the price and total number of
subscribers?
(c) Would it be more efficient for the FCC to license the spectrum to a single firm or
allow multiple firms to share the spectrum?