D&B Designs has been in the landscape design business in Pleasantville for the past
twenty years. As the “first mover” in the market, the company has built a strong market
share over the years and is the best-known firm in the area. The company strength
increased steadily, and now stands at fifty employees. Which of the following, if true,
would make the company’s business environment more uncertain?
A) Homeowners in the area take pride in their gardens and are avid do-it-yourself
gardeners.
B) Demand for landscaping services dips every autumn and winter.
C) A long-time competitor quit the landscape design business last year.
D) Zoning laws in the area change as each new city council comes into power.
The top managers of the corporation are meeting to discuss how they will compete in
their chosen markets and how they will attract and satisfy customers. These managers
are discussing ________.
A) the business model
B) strategy
C) their competitive advantage
D) core competencies
In the BCG matrix, a ________ has a low anticipated growth rate and a low market
share.