TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.
This is measured by the conversion rate, the percentage of browsers who buy something
in their visit to a site. The conversion rate for a company’s website was 10.1%. The
website at the company was redesigned in an attempt to increase its conversion rates. A
sample of 200 browsers at the redesigned site was selected. Suppose that 24 browsers
made a purchase. The company officials would like to know if there is evidence of an
increase in conversion rate at the 5% level of significance.
Referring to Table 9-8, the parameter the company officials are interested in is
A) the mean number of browsers who buy something in their visit to the company’s
website.
B) the total number of browsers who buy something in their visit to the company’s
website.
C) the mean number of company officials who buy something in their visit to the
company’s website.
D) the proportion of browsers who buy something in their visit to the company’s
website.
You have created a 95% confidence interval for with the result 10 15. What
decision will you make if you test H0: = 16 versus H1: ≠16 at = 0.05?
A) Reject H0 in favor of H1.
B) Do not reject H0 in favor of H1.
C) Fail to reject H0 in favor of H1.
D) We cannot tell what our decision will be from the information given.