Which of the following is not a good practice when planning for presentations?
A. Keeping an oral presentation simpler than a written message
B. Treating sales presentation as a conversation
C. Expecting a major opinion change in the audience from a single oral presentation
D. Linking what one has to say to the audiences experiences and interests
E. None of the above are good practices
Bob worked in Gadget Park Inc. As a marketer, he regularly blogged about latest
gadgets under the pseudonym LEX G (Lay Expert on Gadgets). In his latest blog post,
Bob criticized a new smartphone that was scheduled to be launched after a week by
Gadget Parks subsidiary Blitz Inc. He also alleged that Blitz manufactured faulty
products. The blog post went viral and users shunned Blitzs new smartphone when it
was eventually launched. Gadget Parks internal investigation traced the blog post to its
own system and subsequently, to Bob, who wrote it using his companys laptop. The
management decided to fire Bob immediately. Which of the following is true of this
A. Sharing deeply personal information and opinions is inappropriate in business
B. It is ethical to share personal opinions about others through blog posts.
C. Blogs are a disruptive influence on people and must not be used.