A term Hofstede uses to describe long-term orientation is:
A. Herculian commitment.
B. Confucian dynamism.
C. big-picture focus.
D. strategic commitment.
A. are the efforts to develop strategic plans for an organization.
B. are needed more by domestic companies than international companies.
C. should be linked to evaluation and reward systems.
D. none of the above.
Honda's "You meet the nicest people on a Honda" campaign appealed to Americans
who used their motorcycles as pleasure vehicles, but in Brazil Honda stressed the use of
the same motorcycles as basic transportation. This is an example of which promotional
A. Same product-same message
B. Product adaptation-same message
C. Product adaptation-message adaptation
D. Different product for the same use-different message
E. None of the above
The trend in diverse global teams is to:
A. treat everyone the same.
B. suppress differences and focus on commonalities.
C. focus on differences and suppress commonalities.
D. treat everyone as a unique individual.
E. avoid discussing politics, sex, and religion.