To affect the value system, Nikki will be working primarily with:
Scenario – Nikki Williams
Nikki Williams was working as the sales manager for Industrial Instruments. Some of
the sales executives were showing signs of burnout. They were losing interest in their
jobs and were no longer motivated to gain new accounts. The reward system focused on
old reliable accounts, but Nikki was now under pressure to expand the customer base.
Nikki had recently been to a seminar on corporate value systems. She recognized that
the company’s CEO wanted to change the way employees thought about the firm and
the way they related to one another. She further recognized that a lasting solution to her
problem required a fundamental shift in perception.
a. the legal-political dimension.
b. the sociocultural dimension.
c. the internal cultural dimension.
d. the economic dimension.
e. the external dimension.