Senior executives at a large retail organization want employees to become more
customer-friendly. Employees think they are serving customers well enough and the
company is the dominant player in the market. What should the executives do to create
an urgency to change in this situation?
A. Stop trying to convince employees that they should change their behavior and use
other strategies to gain market share.
B. Keep pushing employees to change even though they don’t see the need to change
and attempt to replace the existing change agent.
C. Introduce punishments for employees who do not become more customer-friendly.
D. Inform employees about the driving forces in the external environment indicating
that the company’s dominant position will be threatened unless they become more
customer-friendly.
E. Introduce a reward-punishment scheme to promote the change in the organization.
In the organizational change process, strategic visions:
A. could increase or decrease the resistance to change.
B. should be suppressed as the change process might require an alternate strategy.
C. could minimize fear of the unknown.
D. form the second stage of action research.
E. lead to negotiations between management and employees.