12) non-financial measures of operations include all the following except:
a.stock price
b.product quality
c.customer satisfaction
d.market share
e.growth opportunities
13) which of the following subjects would be found on the financial perspective section
of a balanced scorecard?
a.liquidity
b.sales penetration
c.efficiency of manufacturing
d.price
14) by-product costing approaches include:
a.activity-based approach
b.cost approach
c.asset recognition approach
d.resource consumption approach
e.sales value at split off approach
15) which of following statements is/are true concerning strategic positioning?
a.once a firm has chosen a position, it is unwise to change it, even though the company
or business environment might change
b.if a firm does decide to compete on more than one strategic position, it must carefully
execute both strategies to be successful
c.since the business environment is always changing, rather than stick constantly with
one strategic position, firms should pay close attention during times of change, and
adjust their strategies accordingly
d.a firm following both competitive strategies is likely to succeed only if it achieves one
of them significantly
16) studebaker corporation, one of the earliest auto manufacturers, prospered in the late