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In 2013, the 10 most populous countries in the world accounted for just over ________
percent of the world income.
A) 20
B) 30
C) 40
D) 50
E) 60
The sales of the Apple watch increased when customers were informed about various
functions of the watch. This change in sales reflects which of the following
characteristics of innovation?
A) relative advantage
B) communicability
C) compatibility
D) complexity
E) divisibility
One task of the ________ department is to generate nonpaid forms of communication to
foster goodwill among customers and others.
A) sales promotion
B) global marketing
C) headquarters
D) public relations
E) advertising
The Swedish government has significant holdings in key business sectors and has a
hybrid economic system that incorporates:
A) market capitalism and centrally planned socialism.
B) centrally planned socialism and market socialism.
C) centrally planned socialism and capitalism.
D) market socialism and market capitalism.
E) market capitalism and socialistic capitalism.
In less-developed countries the most important channel of distribution is:
A) door to door.
B) public marketplaces.
C) wholesale marketplaces.
D) pyramid schemes.
E) retail stores.
Which country or region offers direct marketers the advantage of a well-developed
mailing list industry?
A) the United States
B) Japan
C) Western Europe
D) Latin America
E) South Korea
In many parts of the world, sales of unauthorized videos of Hollywood movies cost the
movie studios billions of dollars. When illegal copies of movies are made, what form of
intellectual property has been wrongly appropriated?
A) patent
B) copyright
C) trademark
D) trade secrets
E) down loading
"Successful GSPs create win-win situations, where participants pursue objectives on the
basis of mutual advantage." When applied to global strategic partnerships, this
statement indicates the importance of which factor?
A) mission
B) strategy
C) governance
D) culture
E) organization
Generally speaking, which of the following statements is true concerning product
attributes?
A) Tangible product attributes are more important than intangible ones.
B) Intangible product attributes are more important than tangible ones.
C) Both tangible and intangible product attributes are important.
D) Neither tangible nor intangible product attributes are important.
E) A product has more attributes than tangible and intangible ones.
A variety of environmental factors have combined to push retailers out of their home
markets in search of opportunities around the globe. All of the following reasons are
responsible for such a move except:
A) saturation of the home-country market.
B) a recession in the home-country.
C) strict regulation on store development.
D) high operating costs.
E) high population growth.
At Procter & Gamble, one of the problems they were facing was that 80-plus country
teams were all acting independently. Pampers Europe was not collaborating with
Pampers North America. This example illustrates the differences due to their:
A) geocentric orientation.
B) regiocentric orientation.
C) polycentric orientation.
D) ethnocentric orientation.
E) poor globalization orientation.
Which of the following statements is not accurate?
A) India's teledensity"a measure of ownership of private telephones"is only 20% of
population.
B) In China, saturation levels of private motor vehicles and personal computers (PCs)
are quite low.
C) In 2001, EU had 49 cars per 100 people.
D) In Russia, 200 people out of 1,000 own cars.
E) In India, 150 people out of 1,000 own cars.
Which type of sales person is best suited to selling technologically-sophisticated
products in developed countries?
A) expatriates
B) third-country nationals
C) host-country nationals
D) agents of any nationality
E) none of the above
McDonald's serves McAloo Tikki Burger in India, McRice Burger in Malaysia, McOZ
Burger in Australia, Kiwi Burger in New Zealand, and McHuevo Burger in Uruguay
and McSamurai Burger in Thailand. These menu variations are examples of a:
A) combination of global and local marketing mix elements.
B) reflection of failure of U.S. menu items in those countries.
C) deviation from successful marketing practices.
D) replacement of standard menu names with fancy names.
E) selection of menu items that can be sold eventually in U.S. markets.
In fall 2002, a new Broadway production of Puccini's La Boheme was set in Paris circa
1957. The stage set included billboards for luxury pen maker Montblanc and
Piper-Heidsieck champagne. This is an example of:
A) consumer sales promotion.
B) sampling.
C) product placement.
D) trade sales promotion.
E) global awareness.
Which of the following is true about etic and emic approaches to country analysis?
A) The etic and emic approaches are identical.
B) An emic approach studies a culture from within; etic analysis is "from the outside."
C) An emic approach studies a culture "from the outside"; etic analysis studies a culture
from within.
D) The emic/etic distinction is not useful in cultural studies.
E) The emic/etic approaches cannot be applied to Asian countries.
All of the following facts pertain to China except:
A) China is in the upper-middle-income category.
B) China is the largest single destination for foreign investment in the developing
world.
C) China is a member of the World Trade Organization.
D) China has sprawling bureaucracy.
E) China has intellectual property rights.
The ________ the level of environmental sensitivity for a given product, the ________
the need for managers to address country-specific economic, regulatory, technological,
social, and cultural environmental conditions.
A) greater; greater
B) lower; greater
C) greater; lower
D) lower; lower
E) stronger; greater
Generally speaking, which of the following product categories represents the best
potential for extension into international markets without adaptation?
A) companion products
B) food products
C) industrial products
D) intangible products
E) non-alcoholic drinks
British entrepreneur Richard Branson has built a global business empire by:
A) relying on brand extension.
B) being the first to use smart cards in major markets.
C) developing local brands.
D) avoiding consumer businesses with established leaders.
E) restricting the "Virgin" name only to airlines.
For the past 40 years Bhutan, a kingdom of 754,000 people in the Himalaya mountains,
has relied on the following measure:
A) GNI.
B) GDP.
C) GNH.
D) GNP.
E) GTE.
The Uniform Commercial Code (UCC) is fully adopted by all U.S. states except:
A) Virginia.
B) North Dakota.
C) Wisconsin.
D) Louisiana.
E) Montana.
All of the following correctly states McDonald's approach to standardization and
adaptation of the marketing mixexcept:
A) McDonald's standardizes some product elements and adapts others.
B) McDonald's standardizes some place elements and adapts others.
C) McDonald's standardizes some promotion elements and adapts others.
D) McDonald's standardizes some price elements and adapts others.
E) McDonald's standardizes all product elements.
Which of the following is not one of the four arenas in which dynamic strategic
interactions are played out in hypercompetitive industries?
A) cost/quality
B) timing and know-how
C) entry barriers
D) deep pockets
E) buyer and supplier power
The concentration of income in the high-income and large-population countries means
that a company can be "global" by targeting buyers in:
A) just 50 countries.
B) just 20 countries.
C) just 10 or fewer countries.
D) just 30 countries.
E) none of the above
Starbucks offers a loyalty card and rewards program in the United States with an app
that displays a bar code that can be scanned by the barista. This is an example of
"market development."
Which promotional mix element is most closely associated with activities designed to
foster goodwill and understanding with various constituents both inside and outside the
company?
A) personal selling
B) advertising
C) public relations
D) sales promotion
E) publicity
Packaging is an important consideration for products that are shipped to markets
worldwide. Which of the following statements related to packaging is not true?
A) Nestl's worldwide network of packaging teams provide improvement suggestions on
a quarterly basis.
B) The Japanese prefer plain soft colors on their packages.
C) The Aquafresh Ultimate tube was designed to stand vertically.
D) Coca-Cola had contour bottles in both glass and plastic versions in many countries.
E) Nestl asked suppliers to find a glue to make the clicking sound louder when a tube of
Smarties brand chocolate candies are unwrapped.
Low-income countries have a GNI per capita of $1,045 or less. The general
characteristics shared by countries at this income level include all of the following
except:
A) high literacy rates.
B) high birth rates.
C) heavy reliance on foreign aid.
D) political unrest.
E) high agricultural population.
A duty that represents a certain percentage of the value of a particular product is a(n):
A) specific duty.
B) ad valorem duty.
C) BTN duty.
D) 'schedule B" duty.
E) antidumping duty.
What do Ford Motor Company, Coca-Cola, Nike, and McDonald's all have in common?
A) They are all consumer packaged-goods companies.
B) They all have foreign CEOs.
C) They have all received a great deal of negative publicity in recent years.
D) They all rely exclusively on TV advertising.
E) They spend more in advertising in foreign markets than home markets.
